About this title: Dramatically increase your sales with techniques to gather, store, and use customer information. Good customers are too valuable - and hard to find - for you to risk losing them. especially by being passive, indifferent, or indistinguishable from your competitors. "The New Direct Marketing, Third Edition", shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires,likes, and dislikes. The unique, authoritative reference work on database management theory and practice for over a ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: McGraw-Hill Professional Publish
Date Published: 1990
ISBN-13:9781556233173ISBN:1556233175
Description: Fine. Moderate age wear and slight tear on cover, clean inside GoodwillnyBooks is committed to providing each customer with the highest standard of customer service. You may return new items within 30 days of delivery for a full refund. read more
Description: ISBN: 1556233175, Hardback, 3rd printing, Fine in a Near Fine DJ; a book designed to teach "how to turn data into information and information into insight" in order to market to individuals in today's economic marketplace, book has no names or internal markings, 8vo., 535 pages., read more
Edition: (1st Edition)
Binding: Hardbound
Publisher: Dow Jones-Irwin, Homewood, IL
Date Published: 1990
ISBN-13:9781556233173ISBN:1556233175
Description: FINE/Fine. As new except for faint tilt. DJ-as new. "a handbook for direct marketing companies and users of direct marketing methods. " read more
Edition: Later Printing
Binding: Cloth
Publisher: Business One Irwin, Homewood, Illinois
Date Published: 1990
ISBN-13:9781556233173ISBN:1556233175
Description: Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. "This practical step-by-step guide, complete with directories of data sources and database software, will show you how to use new direct marketing methods and database technology to transform raw data into powerful and accessible marketing information. " This book has 535 pages. read more
Edition: Third Edition {Fifth Printing}
Binding: Hardcover
Publisher: McGraw-Hill Book Company, Inc., New York City, New York
Date Published: 1999
ISBN-13:9780070580565ISBN:0070580561
Description: Fine in Fine jacket. 4to-over 9¾"-12" tall. "Good customers are too valuable-and hard to find-for you to risk losing them, especially be being passive, indifferent, or indistinguishable from your competitors. THE NEW DIRECT MARKETING, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from, your customers' all-important needs, desires, likes, and dislikes. " This book has 716 pages. The text contains NO ... read more
Description: Fine. 0070580561 Ships next business day. **3rd Edition** NEW/UNREAD! ! ! Text is Clean and Unmarked! --Be Sure to Compare Seller Feedback and Ratings before Purchasing--Has a small black line on bottom/exterior edge of pages. May have light shelf wear to cover from storage, if any. read more
Description: Fine in fine dust jacket. This book looks like it was never used. Everything is solid, clean, no bumps, scratches, dust jacket perfect, no writing, no highlighting. Sewn binding. Cloth over boards. 736 p. Contains: Illustrations. Audience: General/trade. read more
Binding: Hardcover
Publisher: McGraw-Hill Inc., US
Date Published: 01/07/1994
ISBN-13:9781556238093ISBN:1556238096
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
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