About this title: This analysis of the evolution of markets in the United States discusses the birth of national brands and the 20th-century development of mass markets. It gives examples of business competition in four major industries - soft drinks, car industry, grocery industry and general merchandise industry.
Note: This is a general synopsis. Each listing is described below.
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Basic Books Inc., New York, New York, U.S.A.
Date Published: 1990
ISBN-13:9780465050239ISBN:0465050239
Description: As New in As New jacket. A fascinating history of corporate combat. Professor Tedlow argues that the mass market for standardized, brand-name products did not arise naturally but rather through the competitive struggles of daring entrepreneurs and great corporations. He described in vivid and witty detail the confrontations between Coke and Pepsi; Ford and GM; A& P and its supermarket rivals; and Sears and Montgomery Ward--which sometimes spelled victory and sometimes stunning defeat. 481 pp ... read more
Edition: Number Line 10987654321
Binding: Cloth Spine Hardcover
Publisher: Basic Books, New York, New York, U.S.A.
Date Published: 1990
ISBN-13:9780465050239ISBN:0465050239
Description: Very Good in Very Good Price Intact jacket. 9 1/2 X 6 1/4. Jacket in a crystal-clear polyester protector sleeve. Pages are tight, bright and clean. Binding firm and straight, sewn signatures. Boards, spine, peripheral edges and corners unworn. If needed for reference, scholarship, lucubrations or just enjoyment, this is the one. No apparent reading wear. 481 pages, appendix, notes, bibliographys & index. B/W photos & tables illustrate. read more
Binding: Trade paperback
Publisher: Basic Books
Date Published: 1991
ISBN-13:9780465050246ISBN:0465050247
Description: Fine. No dust jacket as issued. A few gently-bent corners (now healing)--otherwise, as new softcover. Trade paperback (US). Glued binding. Audience: General/trade. read more
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
Binding: Hardcover
Publisher: Basic Books
Date Published: 5/1/1990
ISBN-13:9780465050239ISBN:0465050239
Description: Good. 0465050239 HARDCOVER, GOOD CONDITION WITH MODERATE COSMETIC WEAR, PAGES CLEAN WITH NO HIGHLIGHTING/UNDERLINING/MARKS, BINDING TIGHT, NO MAJOR FLAWS, MAY HAVE REMAINDER MARK. read more
Binding: Hardcover
Publisher: Basic Books
Date Published: 1990-05
ISBN-13:9780465050239ISBN:0465050239
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
Binding: Hardcover
Publisher: Basic Books
Date Published: 1990-05
ISBN-13:9780465050239ISBN:0465050239
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
Binding: Paperback
Publisher: Basic Books
Date Published: 1991-06
ISBN-13:9780465050246ISBN:0465050247
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
Binding: Paperback
Publisher: Basic Books
Date Published: 1991-06
ISBN-13:9780465050246ISBN:0465050247
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
Binding: Hardcover
Publisher: Basic Books
Date Published: 1990-05
ISBN-13:9780465050239ISBN:0465050239
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
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