About this title: This text begins with an overview of mass communication theory and a discussion of the three themes that are emphasized throughout: media as business, media and technological change, and media and political, social, and cultural institutions. It then explores each major medium and concludes with critical arguments about the overall effects of ...
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Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Near Very Good. 8 x 10 trade paperback book. Red, yellow, purple, and white lettering on the purple and greenish spine with a color illustrated cover. A comprehensive introduction to mass media. 413 pages. Some edge wear and pull tear on rear cover. Tight binding. Near Very Good condition. read more
Binding: Softcover
Publisher: Wadsworth
Date Published: 1998
ISBN-13:9780534504823ISBN:0534504825
Description: Fair. No Dust Jacket. Clean 1998 Copyright, Updated Third Edition In Softcover Format, Media Impact: An Introduction to Mass Media, With Full-Color Illustrations, Full-Color Photography, Index, And 413 Pages. read more
Binding: Softcover
Publisher: Wadsworth
Date Published: 1998
ISBN-13:9780534504823ISBN:0534504825
Description: Fair. No Dust Jacket. Clean 1998 Copyright, Updated Third Edition In Softcover Format, Media Impact: An Introduction to Mass Media, With Full-Color Illustrations, Full-Color Photography, Index, And 413 Pages. read more
Binding: Softcover
Publisher: Wadsworth
Date Published: 1998
ISBN-13:9780534504823ISBN:0534504825
Description: Brand New. No Dust Jacket. Brand New 1998 Copyright, Updated Third Edition In Softcover Format, Media Impact: An Introduction to Mass Media, With Full-Color Illustrations, Full-Color Photography, Index, And 413 Pages. May Have Small Stamped Identifier Inside Front Cover. read more
Binding: Softcover
Publisher: Wadsworth
Date Published: 1998
ISBN-13:9780534504823ISBN:0534504825
Description: Good. No Dust Jacket. Good, Clean 1998 Copyright, Updated Third Edition In Softcover Format, Media Impact: An Introduction to Mass Media, With Full-Color Illustrations, Full-Color Photography, Index, And 413 Pages. read more
Binding: Softcover
Publisher: Wadsworth
Date Published: 1998
ISBN-13:9780534504823ISBN:0534504825
Description: Very Good. No Dust Jacket. Very Good 1998 Copyright, Updated Third Edition In Softcover Format, Media Impact: An Introduction to Mass Media, With Full-Color Illustrations, Full-Color Photography, Index, And 413 Pages. Only A Small Amount Of Highlighting In Yellow. read more
Binding: Softcover
Publisher: Wadsworth Publishing Company
ISBN-13:9780534504823ISBN:0534504825
Description: Good. Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices. read more
Binding: Softcover
Publisher: Wadsworth Publishing Company
ISBN-13:9780534504823ISBN:0534504825
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! read more
Description: Satisfaction Guaranteed. Shipped quickly. Paperback. 3rd Update Ed. Used, very good. Very good overall with light to moderate wear. No dust jacket. read more
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