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About this title: This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Note: This is a general synopsis. Each listing is further described below.
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Your search: Books » Mass Media Research: An Introduction
(153 available copies)
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Mass Media Research: an Introduction
by
Wimmer, Roger D.
Binding: Hardcover
Publisher: Wadsworth Publishing Company
ISBN-13: 9780534067021
ISBN: 0534067026
Description: Very Good. 0534067026 Condition: VERY GOOD. (Book may have one or a combination of the following characteristics: former library book, cover wear, name written inside cover, light underlining/highlighting, remainder mark, etc. Overall, the book is in solid shape. This is a blanket description. Please e us if you require a specific, detailed description of the book condition. We will typically respond within one week of your request).  read more
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Mass Media Research: an Introduction (Contemporary Undergraduate Mathematics Series)
by
Roger D. Wimmer
Binding: Hardcover
Publisher: Wadsworth Publishing Company
Date Published: 1983
ISBN-13: 9780534012281
ISBN: 0534012280
Description: Good in Good jacket. read more
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Mass Media Research: an Introduction
by
Roger D. Wimmer
Binding: Hardcover
ISBN-13: 9780534067021
ISBN: 0534067026
Description: 1987. Hardcover. 100% Satisfaction Guaranteed! Shipped to over one million satisfied book lovers. Read with Experienced Books. Good condition, showing modest signs of wear. BINDING IS HARDCOVER; Cover has some wear on edges. read more
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Mass Media Research (Wadsworth Series in Mass Communication)
by
Roger D. Wimmer; Joseph R. Dominick
Binding: Hardcover
Publisher: Wadsworth
Date Published: 1990
ISBN-13: 9780534139629
ISBN: 0534139620
Description: GOOD in ACCEPTABLE jacket. USED. read more
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seller information:
Name:
Great Buy Books,
WA,
USA
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Mass Media Research (Wadsworth Series in Mass Communication)
by
Roger D. Wimmer; Joseph R. Dominick
Binding: Hardcover
Publisher: Wadsworth
Date Published: 1990
ISBN-13: 9780534139629
ISBN: 0534139620
Description: GOOD in ACCEPTABLE jacket. USED. read more
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condition:
Book:
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seller information:
Name:
Great Buy Books,
WA,
USA
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Mass Media Research (Wadsworth Series in Mass Communication)
by
Roger D. Wimmer; Joseph R. Dominick
Binding: Hardcover
Publisher: Wadsworth
Date Published: 1990
ISBN-13: 9780534139629
ISBN: 0534139620
Description: GOOD in GOOD jacket. USED Highlightings Present. read more
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seller information:
Name:
Owls Books,
IN,
USA
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Mass Media Research: an Introduction (Contemporary Undergraduate Mathematics Series)
by
Roger D. Wimmer
Binding: Hardcover
Publisher: Wadsworth Publishing Company
Date Published: 1983
ISBN-13: 9780534012281
ISBN: 0534012280
Description: Good. read more
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Mass Media Research: an Introduction (Wadsworth Series in Mass Communication and Journalism)
by
Roger D. Wimmer; Joseph R. Dominick
Binding: Hardcover
Publisher: Wadsworth Publishing Company
Date Published: 1997
ISBN-13: 9780534244743
ISBN: 0534244742
Description: GOOD in GOOD jacket. USED Writing Present; Remainder Marks Present. read more
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condition:
Book:
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seller information:
Name:
Owls Books,
IN,
USA
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Mass Media Research: an Introduction (Wadsworth Series in Mass Communication)
by
Roger D. Wimmer
Binding: Hardcover
ISBN-13: 9780534174729
ISBN: 0534174728
Description: Ex-library. 1993. Hardcover. 4th. 100% Satisfaction Guaranteed! Shipped to over one million satisfied book lovers. Read with Experienced Books. Good condition, showing modest signs of wear. EX-LIBRARY with typical library markings, attachments and wear. read more
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Mass Media Research: an Introduction
by
Roger D. Wimmer
Binding: Hardcover
Publisher: Wadsworth Publishing Company
Date Published: 1987
ISBN-13: 9780534067021
ISBN: 0534067026
Description: GOOD in ACCEPTABLE jacket. USED. read more
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condition:
Book:
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seller information:
Name:
Great Buy Books,
WA,
USA
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Mass Media Research: an Introduction (Wa
by
Roger D. Wimmerjoseph R. Dominick
Binding: Hardcover
ISBN-13: 9780534174729
ISBN: 0534174728
Description: Very good Minor shelfwear, no defects. read more
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Mass Media Research: an Introduction (Contemporary Undergraduate Mathematics Series)
by
Roger D. Wimmer
Binding: Hardcover
Publisher: Wadsworth Publishing Company
Date Published: 1983
ISBN-13: 9780534012281
ISBN: 0534012280
Description: GOOD. USED. read more
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condition:
Book:
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seller information:
Name:
Bank of Books,
CA,
USA
Reliability:
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Mass Media Research: an Introduction (Wadsworth Series in Mass Communication and Journalism)
by
Roger D. Wimmer Joseph R. Dominick
Binding: Hardcover
Publisher: Wadsworth Publishing Company
Date Published: 1997
ISBN-13: 9780534244743
ISBN: 0534244742
Description: GOOD in GOOD jacket. USED Dust Jacket: -: 1.00 x 9.75 x 7.75. : -: 5th edition. read more
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condition:
Book:
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seller information:
Name:
Bank of Books,
CA,
USA
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Mass Media Research: an Introduction
by
Dominick, Joseph R.; Wimmer, Roger D.
Binding: Hard Cover
Publisher: Wadsworth Pub Co
Date Published: 1987
ISBN-13: 9780534067021
ISBN: 0534067026
Description: Good. No Jacket. Corners Worn, Light Soiling On Covers, Spine Slanted, Text Is Unmarked, Good Copy. read more
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condition:
Book:
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seller information:
Name:
Solanbooks,
IL,
USA
Reliability:
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Mass Media Research: an Introduction
by
Dominick, Joseph R.; Wimmer, Roger D.
Binding: Hard Cover
Publisher: Wadsworth Pub Co, Belmont, California, U.S.A.
Date Published: 1999
ISBN-13: 9780534560072
ISBN: 0534560075
Description: Very Good. No Jacket. 6th edition, very good to like new, read more
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condition:
Book:
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seller information:
Name:
CARLO BARONCINI,
CA,
USA
Reliability:
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Mass Media Research: an Introduction
by
Wimmer, Roger D.; Dominick, Joseph R.
Edition: Second Edition
Binding: Cloth
Publisher: Wadsworth Publishing Company, Belmont, CA, U.S.A.
Date Published: 1986
ISBN-13: 9780534067021
ISBN: 0534067026
Description: Fine/No Jacket. 0534067026. read more
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Book:
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seller information:
Name:
Oddball Books,
CA,
USA
Reliability:
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Mass Media Research
by
Wimmer, Roger D. And Joseph R. Dominick
Edition: First Edition
Binding: Hardcover
Publisher: Wadsworth, California
Date Published: 1983
ISBN-13: 9780534012281
ISBN: 0534012280
Description: Very Good+ An Introduction. Binding strong, text clean and complete. Minimal signs of use. Previous owner's name on closed front edge. read more
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Book:
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seller information:
Name:
Kavanagh Books,
NY,
USA
Reliability:
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Mass Media Research: an Introduction
by
Dominick, Joseph R.; Wimmer, Roger D.
Edition: Second Edition{First Printing}
Binding: Illustrated Hardcover
Publisher: Wadsworth Publishing Company, Belmont, CA, U.S.A.
Date Published: 1986
ISBN-13: 9780534067021
ISBN: 0534067026
Description: Fair. No Jacket. 8vo-over 7¾"-9¾" tall. "The media in the United States are constantly changing, and these changes have a profound effect on media researchers. For example, new FCC radio and television ownership regulations, cable television must-carry rules....all change the focus and approach of research....One of the most dramatic changes in media research during the past five years is in computers, especially the introduction of microcomputers. " This book has 514 pages. The book is heavily ... read more
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Mass Media Research an Introduction
by
Wimmer & Dominick
Binding: Hardcover
Publisher: Wadsworth
ISBN-13: 9780534139629
ISBN: 0534139620
Description: VG Condition. Paperbound. 1991. 3rd edition. Slight wear. 478p. read more
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Mass Media Research: an Introduction
by
Wimmer, Roger D. , And Dominick, Joseph R.
Edition: 6th edition
Binding: Hard cover
Publisher: Wadsworth Pub, Belmont, Calif
Date Published: 2000
ISBN-13: 9780534560072
ISBN: 0534560075
Description: Fine. No dust jacket, as issued. NEW, unread copy with good clean, bright, tight pages. no ink markings. Minor shelf wear. No remainder marks, Would make a GREAT GIFT! ! NO NAMES. NO UNDERLINING. NO TEARS. CLEAN BOOK. Unknown printing. Illustrated by. index; bibliography; NEW unread copy. Beginning with an overview of mass media research and research procedures, this textbook offers practical guidelines on the research This text begins with an overview of mass communication research and ethics ... read more
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Book:
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seller information:
Name:
ALL State Books,
FL,
USA
Reliability:
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Mass Media Research: an Introduction
by
Dominick, Joseph R.; Wimmer, Roger D.
Binding: Hard Cover
Publisher: Wadsworth Pub Co, Belmont, California, U.S.A.
Date Published: 1999
ISBN-13: 9780534560072
ISBN: 0534560075
Description: Very Good. No Jacket. 4to-over 9¾"-12" tall. Cover shows some slight bumping & smudging. Page edges very lightly soiled. Binding is firm & pages are clean. "Wimmer and Dominick's MASS MEDIA RESEARCH demystifies statistics and research methods with its practical guidelines and a minimum of technical terms. " read more
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seller information:
Name:
Mostly Books,
AL,
USA
Reliability:
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Mass Media Research: an Introduction, Fourth Edition
by
Wimmer, Roger D.; Dominick, Joseph R.
Binding: Hard Cover
Publisher: Wadsworth Publishing, Belmont, California, U.S.A.
Date Published: 1993
ISBN-13: 9780534174729
ISBN: 0534174728
Description: Very Good- Glossy durable hardcover textbook, later printing, 497 pages; minimal wear, but approximately 115 pages have highlighting. read more
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condition:
Book:
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seller information:
Name:
Mimico BOOKS,
ON,
CANADA
Reliability:
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Mass Media Research (Wadsworth Series in Mass Communication)
by
Roger D. Wimmer, Joseph R. Dominick
Binding: Hardcover
Publisher: Wadsworth
Date Published: 1990
ISBN-13: 9780534139629
ISBN: 0534139620
Description: Good. Minor highlighting; minor shelfwear; 3rd edition; tight binding; overall clean pages Average used book, may have price sticker on front cover, and moderate shelfwear. read more
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Mass Media Research: an Introduction
by
Wimmer, Roger D And Dominick, Joseph R
Edition: 4 th
Binding: Hard Cover
Publisher: Wadsworth Publish, USA
Date Published: 1994
ISBN-13: 9780534174729
ISBN: 0534174728
Description: As New. No Jacket. Used Book. 4to-over 9? -12" tall. 497 pages, weight: 2.3 lbs, read more
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Mass Media Research: an Introduction
by
Wimmer, Roger D.; Dominick, Joseph R.
Edition: 4 th
Binding: Hard Cover
Publisher: Wadsworth Pub Co, Belmont, California, U.S.A.
Date Published: 1994
ISBN-13: 9780534174729
ISBN: 0534174728
Description: Fine. No Jacket. Used Book. 4to-over 9? -12" tall. 495 pages, weight: 2.4 lbs, some highlighting in text. read more | | | |
