About this title: MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Wadsworth Publishing Company
ISBN-13:9780534067021ISBN:0534067026
Description: Very Good. 0534067026 Condition: VERY GOOD. (Book may have one or a combination of the following characteristics: former library book, cover wear, name written inside cover, light underlining/highlighting, remainder mark, etc. Overall, the book is in solid shape. This is a blanket description. Please e us if you require a specific, detailed description of the book condition. We will typically respond within one week of your request). read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. [ No Hassle 30 Day Returns ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Torn pages: NO ] [ Broken Seams: NO ] Publisher: Wadsworth Publishing Company Pub Date: 1/1/1983 Binding: Hardcover Pages: 397. read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Wadsworth Publishing Co Inc
ISBN-13:9780534139629ISBN:0534139620
Description: Good. Dust Cover Missing. Ex-Library book-will contain library markings. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Hardcover
Publisher: Wadsworth Publishing Company
Date Published: 1983-01
ISBN-13:9780534012281ISBN:0534012280
Description: Good. Binding is tight and square. Has some highlighting in the first two chapters. P/O name is on FFEP. Light edge and corner wear. We recommend PRIORITY MAIL for even faster delivery! read more
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