About this title: An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation
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Description: Good. Ex-Library book-will contain library markings. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Wadsworth Pub Co
Date Published: 1999
ISBN-13:9780534560881ISBN:0534560881
Description: Very Good. BOOK ONLY-does not include infotrac pass code. An excellent copy with clean pages and no markings. For quick delivery, please consider Expedited shipping-standard delivery ranges from 4-18 business days. Thank you! read more
Description: Fine. Softcover textbook; 2nd edition, 2000; cover edges slightly rubbed; binding is tight; no marks or writing within the text; RTB202. read more
Description: Wadsworth, 1995. ( trade PB, cover well worn, ink name on cover and page edges, highlighting and underlining through out text, o/w in good cond. ) read more
Binding: Paperback
Publisher: Wadsworth Publishing
Date Published: 2005-03-24
ISBN-13:9780534637972ISBN:0534637973
Description: New. New Book. There is slight time wear. Otherwise looks new. Free tracking # included! International buyers are welcome. We ship every business day. 100% Satisfaction Guaranteed! read more
Description: Very Good. 2003 3rd Ed. Soft cover has minor scuff marks, crease to back cover, few pages have highlights, otherwise pages tight and clean. read more
Description: New in New jacket. Brand New Never Opened. Ship via USPS Priority Mail. Softcover, US Edition. ISBN: 0534637973 The same as description, Purchase Protected with moneyback guarantee. EXCEPTIONAL Customer Service! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
"The book represents a complete accounting of mass communication theory from inception to now. The book is thoroughly updated with interesting and current examples added. It has great online support and a teachers' guide that is as good as I have seen."
"What more can I say? It's for masters-level mass comm theory... yes, riveting reading! Physically, the book was delievered timely and in perfect condition. Saved me a bundle over the on-campus bookstore's inflated price. Thanks Alibris!"
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