About this title: You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Pages unmarked, no creases on spine, light wear on corners and edges, small crease on first few pages. Ships within 24 hours, Satisfaction Guaranteed. read more
Binding: Hardcover
Publisher: McGraw-Hill Companies
Date Published: 1986
ISBN-13:9780070527300ISBN:007052730X
Description: Very good in good dust jacket. Pages clean & bright with light wear, dustjacket has edgewear, scuffing & a few wrinkles. Sewn binding. Paper over boards. 216 p. Audience: General/trade. read more
Binding: Trade paperback
Publisher: Plume Books
Date Published: 1986
ISBN-13:9780452258617ISBN:0452258618
Description: Good. No dust jacket as issued. Highlighting/underlining. some wear to cover; RTB166. Trade paperback (US). Glued binding. 240 p. Audience: General/trade. read more
Edition: First Plume Printing
Binding: Softcover
Publisher: New American Library, New York
Date Published: 1986
ISBN-13:9780452258617ISBN:0452258618
Description: Good. 8vo-over 7¾"-9¾" tall. Wraps have light edgewear and tanning, spine is unbent. Pages are clean, text has no markings, binding is sound. read more
Edition: Fourth Printing
Binding: Pictorial Softcover
Publisher: N A L, New York, NY, U.S.A.
Date Published: 1986
ISBN-13:9780452258617ISBN:0452258618
Description: Very Good. No Jacket. 8vo-over 7¾"-9¾" tall. "Two top advertising and marketing professionals unveil a revolutionary approach to marketing in today's competitive enviornment. In the marketplace, victory is assured only to those companies that are willing to wage war to win the ultimate prize. " This book has 215 pages and is illustrated. read more
"Jack Trout is the best. He applies military strategies to marketing and arms you with the business tools you need to declare economic victory! A must read!!"
"I had to read this book in my Master's program for my Marketing class. I love the analagies in this book for basic marketing skills and techniques. Something to read if you own your own business or work in the marketing field."
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