About this title: "Marketing Strategy 6/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive ...
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Note: This is a general synopsis. Each listing is described below.
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Description: Good. No dust jacket as issued. Shelf and reading wear. Minimal underlining. Trade paperback (US). Glued binding. 346 p. Contains: Illustrations. McGraw-Hill/Irwin Series in Marketing. Audience: General/trade. read more
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: BRAND NEW PAPERBACK. 21.26 by 0 inches. (384 pages) marketing strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. it covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationsh1ps. the book's strategic decision making remains the key strength of this text while separating itself from all the competitors. the 6th ... read more
Edition: 6 REV ED
Binding: Paperback
Publisher: MCGRAW-HILL EDUCATION-EUROPE Country = UNITED STATES
Date Published: 2008
ISBN-13:9780071263917ISBN:0071263918
Description: BRAND NEW PAPERBACK. 384 pages. Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationsh1ps. this book helps students integrate what they have learned about analytical tools and the 4ps of marketing within a broader framework of competitive strategy. edition 6 rev ed (Paperback) read more
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