About this title: "Marketing Strategy 6/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision ...
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Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. read more
Description: BRAND NEW PAPERBACK. 21.26 by 0 inches. (384 pages) marketing strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. it covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationsh1ps. the book's strategic decision making remains the key strength of this text while separating itself from all the competitors. the 6th ... read more
Edition: 6 REV ED
Binding: Paperback
Publisher: MCGRAW-HILL EDUCATION-EUROPE Country = UNITED STATES
Date Published: 2008
ISBN-13:9780071263917ISBN:0071263918
Description: BRAND NEW PAPERBACK. 384 pages. Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationsh1ps. this book helps students integrate what they have learned about analytical tools and the 4ps of marketing within a broader framework of competitive strategy. edition 6 rev ed (Paperback) read more
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