About this title: In "Marketing Research," the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text' s emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets--created by the authors--specifically related to examples and tutorials from the chapters on data analysis.
Binding: Hardcover
Publisher: Addison Wesley Longman Publishing Co
Date Published: 1986
ISBN-13:9780201060515ISBN:0201060515
Description: A wonderful copy with some minor edgewear to the cover. Previous owners name inscribed inside front. May have underlining or highlighting throughout. -, Hard Cover, Very Good / read more
Binding: Hardcover
Publisher: Addison Wesley Longman Publishing Co
ISBN-13:9780201060515ISBN:0201060515
Description: Fair. Dust Cover Missing. Ex-Library book-will contain library markings. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Ex library reference copy. Cover has light wear, and surface marks; Pages are clean, and unmarked; Book ships by next business day from Walpole, MA. All orders processed within 2 business days. Ships from Walpole MA. read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Houghton Mifflin College Div, Wilmington, Massachusetts, U.S.A.
Date Published: 2003
ISBN-13:9780618000623ISBN:0618000623
Description: Very Good + 8 x 10 hard cover book. Red, blue, and white lettering on the white/blue spine and cover. This book is intended for students who are taking their first course in marketing research. 643 pages. Slight cover soil. Tight binding. Very Good + condition. read more
Description: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! read more
Description: Very Good. 1st Edition. 2003 Paperback. Orders usually ship on or before next business day. May have highlighting. We send best copy available. read more
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