About this title: Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can ...
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Note: This is a general synopsis. Each listing is described below.
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Wiley
Date Published: 1990
ISBN-13:9780471613510ISBN:0471613517
Description: Good. 1990 fourth edition, hard cover no marks, clean clear text tight binding no spine creases little edge wear. sticker on front cover sticker on back cover, minor highlighting. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: John Wiley & Sons Inc
Date Published: 1995
ISBN-13:9780471552543ISBN:0471552542
Description: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dustcover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "from the library of" labels. Return Policy Any defects, damages, or material differences with your item, must be reported to us within 7 days of receipt of the item or 30 days from date of shipment. The returned merchandise must be ... read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Description: New. 0471170690 New condition, minor wear. Inside pages in pristine condition. No major marks or damage. Hardcover: 776 pages. John Wiley & Sons; 6th edition (1997). 100% satisfaction guaranteed. Great customer service and a no problem, EZ return policy. Real people, real service, since 1981. The book is designed to help both managers and researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ... read more
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