About this title: No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.
Note: This is a general synopsis. Each listing is described below.
Description: Like New. With CD! Book in almost Brand New condition. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Book has some water damage, but book is still completely readable. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. With CD! Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Edition: 2nd Edition
Binding: Paperback
Publisher: Prentice Hall, Upper Saddle River, New Jersey
Date Published: 2000
ISBN-13:9780130136275ISBN:0130136271
Description: Used Good. Light shelf and corner wear, all pages clean, this is a study guide. read more
Edition: 5th edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780132299206ISBN:0132299208
Description: Good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book below standard used condition: slightly marked inside, heavily worn covers, edges and binding. read more
Edition: 5th edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780132299206ISBN:0132299208
Description: Good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book below standard used condition: slightly marked inside, heavily worn covers, edges and binding. read more
Edition: 5th edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780132299206ISBN:0132299208
Description: Good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book below standard used condition: slightly marked inside, heavily worn covers, edges and binding. read more
Edition: 5th edition
Binding: SOFTCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780132299206ISBN:0132299208
Description: Good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book below standard used condition: slightly marked inside, heavily worn covers, edges and binding. read more
"this is good for students because its not dry and is easy to read. Really only for begining marketers because it goes in depth to the basics, not anything else."
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