About this title: Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques that managers need in order to analyze today's markets and capitalize ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Textbook Binding
Publisher: Financial Times/ Prentice Hall
Date Published: 1997
ISBN-13:9780132622394ISBN:0132622394
Description: Acceptable. Book cover-The cover of this book is creased or has markings in accordance with the book's age. Notes-Some pages may include notes--in pen or pencil--but the notes do not obscure the text. Page colour-Slightly discoloured in accordance with book age. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! read more
Binding: Paperback
Publisher: Financial Times/ Prentice Hall
Date Published: 2001
ISBN-13:9780273651505ISBN:0273651501
Description: Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! read more
Edition: 4 REV ED
Binding: Paperback
Publisher: PEARSON EDUCATION LIMITED Country = UNITED KINGDOM
Date Published: 2006
ISBN-13:9780273693987ISBN:0273693980
Description: BRAND NEW PAPERBACK. 464 pages. A practical management guide to the ideas in marketing and strategy for mba and executive courses, this book focuses on key issues relevant to modern business. it gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. illustrations edition 4 rev ed (Paperback) read more
Binding: Paperback
Publisher: Prentice Hall International
Date Published: 01/01/1994
ISBN-13:9780130653505ISBN:0130653500
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Paperback
Publisher: Prentice Hall International
Date Published: 01/01/1994
ISBN-13:9780130653505ISBN:0130653500
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Paperback
Publisher: Prentice Hall International
Date Published: 01/01/1994
ISBN-13:9780130653505ISBN:0130653500
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Paperback
Publisher: Financial Times/ Prentice Hall
Date Published: 10/11/1997
ISBN-13:9780132622394ISBN:0132622394
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Softcover
Publisher: Prentice Hall International
Date Published: 1994
ISBN-13:9780130653505ISBN:0130653500
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 800grams, ISBN: 0130653500. read more
Binding: Softcover
Publisher: Prentice Hall International
Date Published: 1994
ISBN-13:9780130653505ISBN:0130653500
Description: Paperback, ex-library, with usual stamps and markings, in poor all round condition, suitable as a reading copy. pp., 800grams, ISBN: 0130653500. read more
Binding: Softcover
Publisher: Allyn & Bacon
Date Published: 1994
ISBN-13:9780130653505ISBN:0130653500
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. Ships within 24 hours. pp., 750grams, ISBN: 0130653500. read more
Binding: Softcover
Publisher: Allyn & Bacon
Date Published: 1994
ISBN-13:9780130653505ISBN:0130653500
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 750grams, ISBN: 0130653500. read more
Binding: Softcover
Publisher: Allyn & Bacon
Date Published: 1994
ISBN-13:9780130653505ISBN:0130653500
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 750grams, ISBN: 0130653500. read more
Binding: Softcover
Publisher: Allyn & Bacon
Date Published: 1994
ISBN-13:9780130653505ISBN:0130653500
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition suitable as a reading copy. pp., 750grams, ISBN: 0130653500. read more
Binding: Softcover
Publisher: Allyn & Bacon
Date Published: 1994
ISBN-13:9780130653505ISBN:0130653500
Description: Paperback, ex-library, with usual stamps and markings, in fair all round conditon suitable as a reading copy. Ships within 24 hours, email us with any questions.0pp., 750grams, ISBN: 0130653500. read more
Binding: Softcover
Publisher: Allyn & Bacon
Date Published: 1994
ISBN-13:9780130653505ISBN:0130653500
Description: Paperback, ex-library, with usual stamps and markings, in fair all round condition, suitable as a reading copy. Ships within 24 hours, email us with any questions.0pp., 700grams, ISBN: 0130653500. read more
Binding: Softcover
Publisher: Allyn & Bacon
Date Published: 1994
ISBN-13:9780130653505ISBN:0130653500
Description: Paperback, ex-library, with usual stamps and markings, in good all round condition. Ships within 24 hours, email us with any questions.0pp., 750grams, ISBN: 0130653500. read more
Binding: Softcover
Publisher: Allyn & Bacon
Date Published: 1994
ISBN-13:9780130653505ISBN:0130653500
Description: Paperback, ex-library, with usual stamps and markings, in good all round condition. Ships within 24 hours, email us with any questions.0pp., 750grams, ISBN: 0130653500. read more
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