About this title: For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Ex-Library book-will contain library markings. Almost in new condition. Book shows only very slight signs of use. Cover and binding are undamaged and pages show minimal use. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. [ No Hassle 30 Day Returns ] [ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Torn pages: NO ] [ Broken Seams: NO ] Publisher: Longman Higher Education Pub Date: 3/1/1988 Binding: Paperback Pages: 848. read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2002
ISBN-13:9780130336293ISBN:0130336297
Description: Good. Book may have underlining, highlighting, or notes throughout. All orders processed within 2 business days. Ships from Foxboro MA. read more
Description: Good. Dust Cover Missing. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Edition: 10th Millennium ed.
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 1999
ISBN-13:9780130122179ISBN:0130122173
Description: Very good. No dust jacket as issued. may have price &/or rem marks on book. Sewn binding. Cloth over boards. 784 p. Prentice-Hall International Series in Marketing. Audience: General/trade. read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
"over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books."
"This is the worst textbook I have ever read. It takes 700+ pages to poorly define marketing buzz words while failing to provide anything of substance or utility. This is not a marketing textbook, it's a guide for communicating with other marketing people. There's more content in the 48-page marketing chapter of my performing arts management textbook than in this entire book."
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