About this title: For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text--comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Prentice Hall College Div
Date Published: 1995
ISBN-13:9780133956252ISBN:0133956253
Description: Good. NO EXPEDITED SHIPPING ON THIS BOOK. MAY HAVE COVER WEAR, SPINE CREASES, HIGHLIGHTING, UNDERLINING & PAGES YELLOWED FROM AGE. FASTER SERVICE FROM US! ! ! read more
Description: Very Good. Small amount of underlining throughout, cover is lightly damp stained and scratched, minor dents to top and bottom of spine, pages are overall clean and in good readable condition. read more
Edition: Third Edition
Binding: Hardcover
Publisher: Prentice Hall, Upper Saddle River NJ
Date Published: 2002
ISBN-13:9780130996114ISBN:0130996114
Description: Very Good. 4to-over 9¾"-12" tall. (USA) No markings, Very Good; no dust jacket as issued. by publisher. Hardcover, 893pp, index. An indispensable guide to successful marketing in the hospitality industry in its Third edition. A heavy book. (4.5 FO 42/4. read more
Edition: 3rd Edition
Binding: Hardcover
Publisher: Prentice Hall, Upper Saddle River, New Jersey
Date Published: 2002
ISBN-13:9780130996114ISBN:0130996114
Description: Used Good. The text has highlighting, the cover has some wear with corner and spine edge scuffs. read more
Binding: Hardcover
Publisher: Pearson US Imports & PHIPEs
Date Published: 1996
ISBN-13:9780133956252ISBN:0133956253
Description: Good. Ex library book. Good, clean condition book. The free end page has been removed. Most items will be dispatched the same or the next working day. read more
Edition: 3rd Edition
Binding: Hardcover
Publisher: Prentice Hall, Upper Saddle River, New Jersey
Date Published: 2002
ISBN-13:9780130996114ISBN:0130996114
Description: Used Very Good. The text appears clean, the cover has several light corner scuffs. read more
Description: Fine. Excellent Used Condition Inside and Out 100% guaranteed. All books go through a rigorous conditioning process to insure they meet or exceed your expectations. We Have Multiple Copies Available. read more
Edition: 3rd Edition
Binding: Hardcover
Publisher: Prentice Hall, Upper Saddle River, New Jersey
Date Published: 2002
ISBN-13:9780130996114ISBN:0130996114
Description: New. Book is New, Crisp pages! Excellent condition. read more
Edition: 4th Impression
Binding: Hardcover
Publisher: Prentice-Hall, New Jersey
Date Published: 1996
ISBN-13:9780133956252ISBN:0133956253
Description: By Photographs. Very Good+ 4to-over 9¾"-12" tall. HB, glossy pictorial boards, VG+/--, 704pp, index, col illus. Minor rubbing to spine ends and edges, inside is square, clean, tight and unmarked. A definitive text on the subject, scarce to find in Australia. Be mindful of the weight of 1700g when packed. read more
Edition: Third Edition
Binding: Softcover
Publisher: Prentice-Hall, USA
Date Published: 2003
ISBN-13:9780131200579ISBN:0131200577
Description: Very Good. Large 8vo. PB, pictorial card covers, VG/--, 893pp, index. Moderate rubbing to edges and corners of covers, inside may have pencil marginalia in several places, else square, clean & tight. A rather sought after title which is an indispensable guide for marketing in the hospitality industry. 1750g when packed. read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2009-04-30
ISBN-13:9780135045596ISBN:0135045592
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780135045596. read more
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