About this title: This revised edition is part of a series designed for students studying for the Chartered Institute of Marketing's Certificate and Diploma qualifications. New material is included on information technology, explaining first the nature of IT and its importance. Attention is then focused on the impact of IT on marketing and two areas of particular importance to marketing managers - database marketing and marketing information systems. In an analysis of the factors underlying successful brand development, quality and service are shown to be more important than advertising. The book then explores ...
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Binding: Paperback
Publisher: Butterworth-Heinemann Ltd
Date Published: 1994
ISBN-13:9780750620222ISBN:0750620226
Description: Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! read more
Description: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities. read more
Description: Acceptable. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities. read more
Binding: Hardcover
Publisher: Butterworth-Heinemann
Date Published: 1987
ISBN-13:9780434900848ISBN:0434900842
Description: Good. EXCELLENT value for money and ready for dispatch. Delivery usually within 3/5 days. Our reputation is built on our Speedy Delivery Service and our Customer Service Team. read more
Description: Acceptable. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities. read more
Binding: Paperback
Publisher: Elsevier Science
Date Published: 2007
ISBN-13:9780750685665ISBN:0750685662
Description: BRAND NEW PAPERBACK. 8.5 by 11.02 inches. (688 pages) the 6th edition of the best-selling marketing book has been extensively updated to reflect changes and trends in current marketing thinking and practice. taking into account the emergence of new subjects and new authorities, michael baker and the new co-editor susan hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. in particular, ... read more
Description: Very Good/No Jacket. 0750641142 Used A sound book with clean pages. However cover has general wear of edges and corners and creases along the spine. Highly illustrated by diagrams and tables. Large format. read more
Binding: Softcover
Publisher: Butterworth-Heinemann
Date Published: 2007-11-01
ISBN-13:9780750685665ISBN:0750685662
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780750685665. read more
Description: Very good. Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. With pride from Motor City. All books guaranteed. Best Service, Best Prices. read more
Binding: Hardcover
Publisher: Butterworth-Heinemann
Date Published: 14/09/1987
ISBN-13:9780434900848ISBN:0434900842
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Paperback
Publisher: Butterworth-Heinemann Ltd
Date Published: 10/10/1994
ISBN-13:9780750620222ISBN:0750620226
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Paperback
Publisher: Butterworth-Heinemann Ltd
Date Published: 11/03/1991
ISBN-13:9780750600231ISBN:0750600233
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Paperback
Publisher: Butterworth-Heinemann Ltd
Date Published: 11/03/1991
ISBN-13:9780750600231ISBN:0750600233
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Hardcover
Publisher: Butterworth-Heinemann
Date Published: 14/09/1987
ISBN-13:9780434900848ISBN:0434900842
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Paperback
Publisher: Butterworth-Heinemann Ltd
Date Published: 30/04/1999
ISBN-13:9780750641142ISBN:0750641142
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Binding: Paperback
Publisher: Butterworth-Heinemann Ltd
Date Published: 30/04/1999
ISBN-13:9780750641142ISBN:0750641142
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
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