About this title: The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original amongst which are its clarity, coherency and authority whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context. Most students learning marketing require a broad, complete picture of basic marketing principles and practices. They need a text that is complete yet easy to manage and master, one that guides them through the great variety of topics that come under the ...
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Description: Acceptable. With CD! Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. With both CD-ROMs! Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Prentice Hall College Div
ISBN-13:9780135545935ISBN:0135545935
Description: Fair. Dust Cover Missing. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Ex-Library book-will contain library markings. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Hardcover
Publisher: Prentice Hall College Div
ISBN-13:9780135545935ISBN:0135545935
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Edition: 6th ed.
Binding: Trade paperback
Publisher: Prentice Hall
Date Published: 2002
ISBN-13:9780130351333ISBN:0130351334
Description: Very good. No dust jacket. Highlighting/underlining. Very Good. Clean, tight, square. Text pages & photos clear and bright with minor highlightings or underlinings. All items ships within 24 Hours. Free Delivery Confirmation/Tracking #. Thanks for your... Audience: General/trade. read more
Binding: Hardcover
Publisher: Prentice Hall College Div
Date Published: 1993-01
ISBN-13:9780135545935ISBN:0135545935
Description: Good. Binding is tight and square. Text is clean and bright. Has some highlighting and/or underlining. Corners and edges slightly rubbed and bumped. read more
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