About this title: The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on ...
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Description: New in New jacket. pp. 299. The most important assets of any business are intangible: its company name, brands, symbols, & slogans, & their underlying associations, perceived quality, name awareness, customer base, & proprietary resources such as patents, trademarks, & channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage & future earnings. Few people understand brand equity & how it must be implemented. Provides a clear & well-defined ... read more
Binding: Hardcover
Publisher: Free Pr
Date Published: 1991-06-01
ISBN-13:9780029001011ISBN:0029001013
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780029001011. read more
Binding: Hardcover
Publisher: Free Press
Date Published: 1991
ISBN-13:9780029001011ISBN:0029001013
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Hardcover
Publisher: Free Press
Date Published: 1991
ISBN-13:9780029001011ISBN:0029001013
Description: Good in Good jacket. SLIGHT TO MODERATE HIGHLIGHTING AND OR UNDERLINING THROUGHOUT BOOK, Clean, nice condition, good reading copy. read more
Binding: Hardcover
Publisher: Free Press
Date Published: 1991
ISBN-13:9780029001011ISBN:0029001013
Description: Good. Used Condition-GOOD can be a well cared for Book that is in great condition to a Book that may show some signs of wear. GOOD Books sometimes are permanently marked; have some spine or page creases; exibit signs of aging or an ExLibrary copy. ** Sometimes grease pencil or permanent marking on cover. May contain limited notes and or highlighting. 100% Satisfaction guaranteed on all purchases. ** SHIPS FROM USA-Domestic Delivery takes 5-14 days ** read more
Description: Very good. 1991 HARDCOVER with dust jacket, NOT a library book, clean, solid and unmarked, guaranteed to be same book listed, ISBN: 0-02-900101-3. read more
Description: Very good. 1991 HARDCOVER with dust jacket, NOT a library book, clean, solid and unmarked, guaranteed to be same book listed, ISBN: 0-02-900101-3. read more
Binding: Hardcover
Publisher: Free Press
Date Published: 1991
ISBN-13:9780029001011ISBN:0029001013
Description: New, Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory. read more
Binding: Hardcover
Publisher: Free Press
Date Published: 1991
ISBN-13:9780029001011ISBN:0029001013
Description: New, Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory. read more
Description: Very good in very good dust jacket. Sewn binding. Cloth over boards. With dust jacket. 299 p. Contains: Illustrations. Audience: General/trade. EXCELLENT GRAY D.J. WITH various major brands on front d.j. Book has been inspected for you with clean endpapers with various ideas on Brand equity and their graduation, etc. on endpapers. Book has no marks noticed, photo of author. read more
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