Cover may not depict edition offered for sale
Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective
by
George E Belch
About this title: This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.
Note: This is a general synopsis. Each listing is described below.
Your search: Books » Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective
(51 available copies)
Page 1 of 3
Introduction to Advertising & Promotion: an Integrated Marketing Communications Perspective
by
Belch, George E
Ships from
NV,
USA
Edition: 2nd ed.
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1993
ISBN-13: 9780256105162
ISBN: 0256105162
Description: Very Good. read more
Introduction to Advertising and Promotion: an Integrated Marketing Communications Perspective
by
Belch, George E
Ships from
NV,
USA
Edition: 3rd ed.
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 01/1995
ISBN-13: 9780256136968
ISBN: 0256136963
Description: Good in good dust jacket. Good, In good dust jacket. 762 p. Contains: Illustrations. Ex-Library expected imperfections. read more
Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective
by
Belch, George E
Ships from
RI,
USA
Edition: 2nd ed. Illustrated.
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1993
ISBN-13: 9780256105162
ISBN: 0256105162
Description: Very good. Contains: Illustrations. Very good read more
condition:
Book:
seller information:
Name:
BearBooks ,
RI,
USA
Reliability:
Introduction to Advertising and Promotion: an Integrated Marketing Communications Perspective (the Irwin Series in Marketing)
by
Michael A. Belch
Ships from
FL,
USA
Binding: Hardcover
Publisher: Irwin Professional Pub
Date Published: 1994
ISBN-13: 9780256136968
ISBN: 0256136963
Description: A wonderful copy with some minor edgewear to the cover. -, Hard Cover, Very Good / read more
condition:
Book:
seller information:
Name:
Sea Shell Books ,
FL,
USA
Reliability:
Introduction to Advertising and Promotion: an Integrated Marketing Communications Perspective (the Irwin Series in Marketing)
by
Michael A. Belch
Ships from
FL,
USA
Binding: Hardcover
Publisher: Irwin Professional Pub
Date Published: 1994
ISBN-13: 9780256136968
ISBN: 0256136963
Description: A wonderful copy with some minor edgewear to the cover. -, Hard Cover, Very Good / read more
condition:
Book:
seller information:
Name:
Sea Shell Books ,
FL,
USA
Reliability:
Introduction to Advertising & Promotion: an Integrated Marketing Communications Perspective
by
George E. Belch, Michael A. Belch
Ships from
WA,
USA
Binding: Hardcover
Publisher: Richard D Irwin
ISBN-13: 9780256105162
ISBN: 0256105162
Description: Fair. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Introduction to Advertising and Promotion: an Integrated Marketing Communications Perspective (the Irwin Series in Marketing)
by
George E. Belch, Michael A. Belch
Ships from
WA,
USA
Binding: Hardcover
Publisher: Irwin Professional Pub
ISBN-13: 9780256136968
ISBN: 0256136963
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Introduction to Advertising and Promotion: an Integrated Marketing Communications Perspective (the Irwin Series in Marketing)
by
George E. Belch, Michael A. Belch
Ships from
WA,
USA
Binding: Hardcover
Publisher: Irwin Professional Pub
ISBN-13: 9780256136968
ISBN: 0256136963
Description: Very good. Dust Cover Missing. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Introduction to Advertising & Promotion: an Integrated Marketing Communications Perspective
by
George E. Belch, Michael A. Belch
Ships from
IN,
USA
ISBN-13: 9780256105162
ISBN: 0256105162
Description: Good. With CD! Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Introduction to Advertising and Promotion: an Integrated Marketing Communications Perspective (the Irwin Series in Marketing)
by
George E. Belch, Michael A. Belch
Ships from
IN,
USA
ISBN-13: 9780256136968
ISBN: 0256136963
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
condition:
Book:
Available qty:
2
seller information:
Name:
Better World Books ,
IN,
USA
Reliability:
Introduction to Advertising & Promotion: an Integrated Marketing Communications Perspective
by
Belch, George E.; Belch, Michael A.
Ships from
NH,
USA
Binding: Hardcover
Publisher: Richard D Irwin
ISBN-13: 9780256105162
ISBN: 0256105162
Description: Very Good. 0256105162 Condition: VERY GOOD. (Book may have one or a combination of the following characteristics: former library book, cover wear, name written inside cover, light underlining/highlighting, remainder mark, etc. Overall, the book is in solid shape. This is a blanket description. Please e us if you require a specific, detailed description of the book condition. We will typically respond within one week of your request). read more
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
by
Belch, George E
Ships from
GA,
USA
Edition: 3rd ed.
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1995
ISBN-13: 9780256136968
ISBN: 0256136963
Description: Good. 762 p. Contains: Illustrations. Irwin Series in Marketing. read more
condition:
Book:
seller information:
Name:
HippoBooks ,
GA,
USA
Reliability:
Introduction to Advertising & Promotion: an Integrated Marketing Communications Perspective
by
George E. Belch Michael A. Belch
Ships from
WA,
USA
Binding: Hardcover
Publisher: Richard D Irwin
Date Published: 1993
ISBN-13: 9780256105162
ISBN: 0256105162
Description: GOOD in GOOD jacket. USED Corners Damaged. read more
condition:
Book:
seller information:
Name:
Great Buy Books ,
WA,
USA
Reliability:
Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective
by
Belch, George E
Ships from
WA,
USA
Edition: 2nd ed.
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1993
ISBN-13: 9780256105162
ISBN: 0256105162
Description: Good. Contains: Illustrations. read more
condition:
Book:
seller information:
Name:
Great Buy Books ,
WA,
USA
Reliability:
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
by
Belch, George E
Ships from
WA,
USA
Edition: 3rd ed.
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1995
ISBN-13: 9780256136968
ISBN: 0256136963
Description: Good. 762 p. Contains: Illustrations. Irwin Series in Marketing. read more
condition:
Book:
seller information:
Name:
Great Buy Books ,
WA,
USA
Reliability:
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
by
Belch, George E
Ships from
WA,
USA
Edition: 3rd ed.
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1995
ISBN-13: 9780256136968
ISBN: 0256136963
Description: Good. 762 p. Contains: Illustrations. Irwin Series in Marketing. read more
condition:
Book:
seller information:
Name:
Great Buy Books ,
WA,
USA
Reliability:
Introduction to Advertising & Promotion: an Integrated Marketing Communications Perspective
by
Belch, George E.; Belch, Michael A.
Ships from
GA,
USA
Binding: Hardcover
Publisher: Richard D Irwin
ISBN-13: 9780256105162
ISBN: 0256105162
Description: Very Good. 0256105162 clean flat pages, tight spine, has some highlighting books may have some minor wearhouse damage. Stickers may be on spine or covers. read more
Introduction to Advertising & Promotion: an Integrated Marketing Communications Perspective
by
Belch, George E.; Belch, Michael A.
Ships from
CA,
USA
Binding: Hardcover
Publisher: Richard D Irwin
ISBN-13: 9780256105162
ISBN: 0256105162
Description: Fine. 0256105162 some wear. read more
condition:
Book:
seller information:
Name:
Heroic Image ,
CA,
USA
Reliability:
Introduction to Advertising & Promotion: an Integrated Marketing Communications Perspective
by
Belch, George E.; Belch, Michael A.
Ships from
CA,
USA
Binding: Hardcover
Publisher: Richard D Irwin
ISBN-13: 9780256105162
ISBN: 0256105162
Description: Very Good. 0256105162. read more
condition:
Book:
seller information:
Name:
Heroic Image ,
CA,
USA
Reliability:
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
by
Belch, George E
Ships from
CO,
USA
Edition: 3rd ed. Illustrated.
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1995
ISBN-13: 9780256136968
ISBN: 0256136963
Description: Very good. No dust jacket. 762 p. Contains: Illustrations. Irwin Series in Marketing. Audience: General/trade. read more
condition:
Book:
seller information:
Name:
EyePhoneNation ,
CO,
USA
Reliability:
Introduction to Advertising and Promotion: an Integrated Marketing Communicat...
by
George E. Belch; Michael A. Belch
Ships from
TX,
USA
Binding: Hardcover
Publisher: Irwin Professional Pub
Date Published: 1994-11
ISBN-13: 9780256136968
ISBN: 0256136963
Description: Like New. read more
condition:
Book:
seller information:
Name:
Prince Books ,
TX,
USA
Reliability:
Introduction to Advertising and Promotion, 2dn Edn. an Integrated Marketing Communications Perspective
by
Belch, George E.
Ships from
CA,
USA
Binding: Hardcover
Publisher: Irwin New York 1993. 2nd Edition
ISBN-13: 9780256105162
ISBN: 0256105162
Description: Large quarto textbook, as new. Clean and unmarked throughout, except previous owner's name on inside cover. No Jacket. 836 pp. plus glossary of advertising and promotion terms and endnotes and subject index. read more
condition:
Book:
seller information:
Name:
Bookwitch ,
CA,
USA
Reliability:
Introduction to Advertising & Promotion: an Integrated Marketing Communications Perspective
by
Belch, George E.; Belch, Michael A.
Ships from
TX,
USA
Binding: Hardcover
Publisher: Richard D Irwin
ISBN-13: 9780256105162
ISBN: 0256105162
Description: New. 0256105162 New book with slight shelf wear, never used. Dropped course before it started. read more
condition:
Book:
seller information:
Name:
M & K Books ,
TX,
USA
Reliability:
Introduction to Advertising & Promotion: an Integrated Marketing Communications Perspective
by
George E. Belch; Michael A. Belch
Ships from
NC,
USA
Binding: Hardcover
Publisher: Richard D Irwin
Date Published: 1993-04
ISBN-13: 9780256105162
ISBN: 0256105162
Description: New. 1993 hardcover, 2nd edition, 2nd printing, All of our products are cleaned with an disinfectant for your protection before shipping. read more
condition:
Book:
seller information:
Name:
books4u31 ,
NC,
USA
Reliability:
Introduction to Advertising and Promotion: an Integrated Marketing Communications Perspective
by
George E. Belch, Michael A. Belch
Ships from
UNITED KINGDOM
Binding: Paperback
Publisher: McGraw-Hill Education
Date Published: 1999
ISBN-13: 9780071160889
ISBN: 0071160884
Description: Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! read more
condition:
Book:
seller information:
Name:
Greener Books ,
UNITED KINGDOM
Reliability:
Be the first to write a review
& you could win a FREE gift!
Share this book
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
