About this title: A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures.
Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Richard D Irwin
Date Published: 1998
ISBN-13:9780256259827ISBN:0256259828
Description: A good reading copy only. Previous owners name inscribed inside front. May have underlining or highlighting throughout. -, Hard Cover, Good / read more
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Binding: Softcover
Publisher: Irwin Professional Publishing, U. S
ISBN-13:9780256079531ISBN:0256079536
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. [ No Hassle 30 Day Returns ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Torn pages: NO ] [ Broken Seams: NO ] Publisher: Richard D Irwin Pub Date: 11/1/1992 Binding: Hardcover Pages: 776. read more
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1996
ISBN-13:9780256139501ISBN:0256139504
Description: Good. 9780256139501. Great Value. Prompt delivery with tracking. Many satisfied customers. Satisfaction guaranteed. Enjoy! ; The Irwin Series in Marketing; 1.5 x 10.4 x 8.36 Inches; 770 pages. read more
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