About this title: An important guide to understanding what you're getting--and not getting--from TV news. Postman and Powers warn that anyone who relies exclusively on TV for a knowledge of the world is making a serious mistake and suggest ways to intelligently evaluate TV news shows.
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Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Penguin (Non-Classics)
Date Published: 2008
ISBN-13:9780143113775ISBN:0143113771
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Binding: Softcover
Publisher: Penguin Group USA
Date Published: 2008-06-24
ISBN-13:9780143113775ISBN:0143113771
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780143113775. read more
"This is a quick read, and a nice overview of the structure of entertainment news programs and factors that influence the content. Postman however, seems to suffer from the same problem as many other well-educated people accustomed to writing for academic journals. In crossing over to popular writing, the effort to use clear, concise, and simple language makes the tone feel as though the author is talking down to the reader, as if s/he is not yet capable of critical thought. Additionally, in what must have been an effort to cloud the writing with too many references, the language is rife with weasel words and other rhetorical devices.
That said, it is an interesting book for those interested in thinking more critically about the content of TV news. Those with a background in critical/cultural theory however, may find it infuriating."
"The authors inform you about who owns the TV news, how they determine what is "news" (or what is important to them) and why you should never assume that what is shown on the TV news is totally factual or complete. The eight recommendations from the authors at the end of the book are: 1) In encountering a news show, you must come with a firm idea of what is important, 2) In preparing to watch a TV news show, keep in mind that is it called a "show", 3) Never underestimate the power of commercials, 4) Learn something about the economic and political interests of those who run TV stations, 5) Pay special attention to the language of newscasts, 6) Reduce by at least one third the amount of TV news you watch, 7) Reduce by one third the number of opinions you feel obligated to have, and 8) Do whatever you can to get schools interested in teaching children how to watch a TV news show. These recommendations are based on the previous information delved into more deeply earlier in the book. I don't believe the authors are "jaded" against TV news, rather they know how the format of images and language can be used to seduce you with eloquence toward a direction that you may not want to go. They recommend that you know what you believe and when encountering the TV news, interact and respond to it especially if it goes against what you know to be right. TV makes the public passive so they suggest that the viewer by proactive and alert to manipulation."
"Neil Postman is absolutely brilliant most of the time, though this is certainly not my favorite book by him. This one is an insightful analysis of what exactly "the news" is and how it is created, marketed, and delivered. You may think you already know the answer, but this book forces you to think about this in a serious way. Definitely worth reading, if only once."
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