About this title: First printed in 1963, this book has stimulated thousands of long-term practitioners and neophytes alike to greater achievement by showing concisely with insight, wit and fact what advertising really is, how it works and what one must understand and do to be successful in its practice.
Note: This is a general synopsis. Each listing is described below.
Edition: First Edition
Binding: Hardcover
Publisher: Advertising Publications Inc., Chicago
Date Published: 1963
Description: Very Good + A "How-to" book on the world of professional advertising with "the shrewd observations of a man who has been interested all his life in people and why they buy". read more
Binding: Hardcover
Publisher: Advertising Publications Inc., Chicago
Description: Very Good. B000G3H4Z0 Mild rubbing to surface of jacket. Corners show little to no wear. Inside of book is perfect with white pages that are fully engaged with spine. Seminar label inside front cover showing that book was presented to Barry F. Bone, who went on to provide strategic consultation to many fortune 500 companies. read more
Description: /Dust Jacket Included. Signed by Author(s) hardback, 8vo, 95pp, clean and sound, Very Good / dustwrapper slightly browned. signed by the author on endpaper, inscribed to John Rodgers. read more
Binding: Hardcover
Publisher: Advertising Publications Inc., Chicago
Date Published: 1963
ISBN-13:9780872510012ISBN:0872510018
Description: Very Good in Good dust jacket. 0872510018. Text is clean and bright. The book shows only very faint edgewear and a few light colored spots. Book is square and tight. Previous owner's name on front free fly. Dust jacket is not price clipped, but shows edgewear particularly at head and heal of spine (up to 1/4" tears). Rear panel of dust jacket is wrinkled. read more
Binding: Softcover
Publisher: Crain Books
Date Published: 1979
Description: Very Good. Book Condition: USED VERY GOOD. Cover is slightly edge worn. All four corners are lightly rounded or very lightly bumped. 2 small 1" crease emanate from lower cover next to spine. No spine creases. Faded stamp found on inside front page "5001". No other marks or highlights found inside. read more
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