About this title: John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Paperback
Publisher: Sage Publications, Inc
Date Published: 1998
ISBN-13:9780761912415ISBN:076191241X
Description: New. BRAND NEW and ready for dispatch. Delivery normally within 4/7 days. Our reputation is built on our Speedy Delivery Service and our Customer Service Team. read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using DHL or Royal Mail international mail WITH TRACKING NUMBER. Print on demand title. D elivery is typically 5-10 working days. Please do not select expedited shipping. Professional and reliable bookseller (est.1987). read more
Binding: Paperback
Publisher: SAGE PUBN
Date Published: 1998
ISBN-13:9780761912415ISBN:076191241X
Description: New. John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process-clients, media and agencies... read more
Binding: Paperback
Publisher: Sage Publications
Date Published: 1998
ISBN-13:9780761912415ISBN:076191241X
Description: New. This authoritative handbook of the research procedures which determine effective advertising brings together the theory and practice of advertising into a single 'knowledge bank'. read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using DHL or Royal Mail international mail WITH TRACKING NUMBER. Delivery is typically 5-10 working days. Please do not select expedited shipping. Professional and reliable bookseller (est.1987). read more
Description: John Philip Jones, best-selling author of What? 's in a Name? , Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process? ? clients, media, and agencies? ? are fully represented in How Advertising Works. Chapter authors reflect a global mix of academic and professional backgrounds and include Leo Bogart, Andrew ... read more
Description: Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. John Philip Jones, best-selling author of What? 's in a Name? , Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process? ? clients, media, and agencies? ? are ... read more
Description: New. PLEASE NOTE: All books are promptly shipped from our UK warehouse using Royal Mail or DHL. International Priority mail for non-UK deliveries. Print on demand title. Delivery is typically 3-5 working days for UK delivery. Heavier or more expensive books are shipped with a TRACKING NUMBER. Professional and reliable bookseller (est.1987). read more
Description: PLEASE NOTE that we do not offer expedited shipping. Orders placed with the priority shipping option will automatically be canceled. John Philip Jones, best-selling author of What? 's in a Name? , Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process? ? clients, media, and agencies? ? are fully represented in ... read more
Description: New. PLEASE NOTE: All books are promptly shipped from our UK warehouse using Royal Mail International Priority mail. Heavier or more expensive books are shipped with a TRACKING NUMBER. Professional and reliable bookseller (est.1987). read more
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