"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Acceptable. Cover has light wear on edges. In good reading condition. Page edges have some age discoloration (yellowing). Spine has crease lines. read more
Binding: Mass Market Paperback
Publisher: Pocket Books, Cardinal, New York
Date Published: 1961
Description: Good- 16mo-over 5¾"-6¾" tall. 242pp. C-288. 14th prtg. Covs rubbed; edges & corners worn, creased. Sp edges & ends worn....gives startling answers to eye-opening questions and facts that show how today's advertising men are using our hidden urges and frustrations to sell everything from gasoline to politicians. You'll discover a world of psychology professors turned merchandisers. You'll learn how they operate, what they know about you and your neighbors and how they are using that knowlege to ... read more
Binding: Mass Market Paperback
Publisher: Pocket Books
Date Published: 1957
Description: Good. Binding is tight and square. Some creases in cover or spine. P/O name is on FFEP. No remainder marks, no stickers. Text is clean and bright. We recommend PRIORITY MAIL for even faster delivery! Careful packaging and fast shipping. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
"Years before Naomi Klein wrote her No Logo, Vance Packard wrote of the way in which marketers were employing the findings of psychology in order to market more aggressively to consumers. For most contemporary readers, this is probably an instance of a conspiracy theory that is no longer a theory nor a secret."
"It's both laudable and tragic that Vance Packard was so prescient in his analysis of the insidious forces behind the development of the post world war II American society.
Laudable that he had the nerve to publish what was quite obvious even that far back. Tragic that few paid attention."
"This book is over 50 years old, however it mirrors what is happening in the modern world, to wit, populace obsession with gadgets, electronics, etc. Tells how advertising agencies trap the consumer into their way of thinking. Very good book."
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