About this title: The bestselling business classic that started a marketing revolution when it was first published in 1983. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
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Description: Good. 0395906253 Former library item may have library binding and show stamps, stickers or other marks. Items not meeting quality expectations may be returned. Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. 1998-Paperback-Cover shows some shelf-wear. ---Used-Good-Hall Street Books proudly ships from Brooklyn, NY. All orders are processed and shipped within 24 hours, M-F. 100% money back No-Worry guarantee with expedited delivery and delivery confirmation available. read more
Description: Acceptable. 1998-Paperback----Used-Acceptable-Hall Street Books proudly ships from Brooklyn, NY. All orders are processed and shipped within 24 hours, M-F. 100% money back No-Worry guarantee with expedited delivery and delivery confirmation available. read more
Binding: Paperback
Publisher: Houghton Mifflin Company
Date Published: 1998-10-21
ISBN-13:9780395906255ISBN:0395906253
Description: Very Good. Binding is tight and square. Cover is VG. No names, no marks, no stickers. Text is clean, bright and unmarked. Careful packaging and fast shipping. We recommend EXPEDITED MAIL for even faster delivery! read more
Binding: Paperback
Publisher: Houghton Mifflin Company
Date Published: 1998-10-21
ISBN-13:9780395906255ISBN:0395906253
Description: Very Good. Binding is tight and square. Text is clean, bright and unmarked. Careful packaging and fast shipping. We recommend EXPEDITED MAIL for even faster delivery! read more
"This book is a good tool for anyone starting their own business that may lack a professional marketing background/education. It's an easy read, explaining all necessary terms and providing all necessary tools for a "successful" marketing campaign. It's somewhat outdated in the sense that he uses a lot of VCR statistics and talks about how big the internet will eventually be, but it holds the correct concepts and for that reason I strongly suggest it for a quick read/basic understanding of marketing 101."
"If small business owners could read no other book, I would love to have them study Jay Conrad Levinson's Guerrilla Marketing: Secrets for Making Big Profits From your Small Business. Originally published in the early 1980s, Guerrilla Marketing is a must-read for entrepreneurs searching for inexpensive yet effective marketing strategies. Revised again (and again, depending on which volume you select), the book offers not only simple suggestions for making the most of the smallest things but also fantastic marketing advice on everything from developing a plan to waiting patiently for your strategy to succeed.
Levinson's usual mantra states that customer service is king. However, the 1993 version of Guerrilla Marketing focuses on bringing more customers in, rather than maintaining the current customer base. He provides numerous weapons for widening the customer base, giving ample detail on how each one should be worked. The 1993 volume obviously neglects the Internet (and a view of the 1998 rewrite online similarly neglects the subject), but otherwise the real-word tips are hands-on helpful.
Levinson splits the book into five sections. The first one focuses on 'the guerrilla marketing approach'. This helpful, encouraging set of chapters describe marketing secrets, marketing plans, and my all-time favorite chapter, 'Secrets of Saving Marketing Money'. Section two focuses on mini-media marketing, reviewing everything from personal letters to telephone marketing to classified ads. I found the last especially helpful, as trying to place an ad in a major metro paper such as the Atlanta Journal-Constitution can be daunting at best. He then moves on to section three, maxi-media marketing, and reviews newspapers, magazines, radio, and direct mail. A chapter on television advertising focuses on maximizing profits for the small business owner (with suggestions such as 'film several commercials at the same time to cut costs'), and describes how cable and localized advertising makes the price tag for television more affordable for small business owners. The fourth section describes non-media marketing; free seminars and demonstrations, trade shows, public relations, and miscellaneous marketing tools (such as newsletters). Finally, he closes the book with a section on launching your guerrilla marketing attack.
The tips and suggestions within these pages have been implemented by successful small business owners for nearly twenty years. Implementing both humor and realistic examples, Jay Conrad Levinson has written a must-read for the small business owner involved in marketing (that should be all of them)."
"Prior to reading this book - I would have similar great ideas, but would not implement due fear of criticism and a lack of sales skills. This book taught me that if you really believe in adding value to people's lives, you must step out of your comfort zone. The marketing strategies shared will explode your business!"
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