About this title: This volume is a UK/European text on direct marketing. It is a core introductory text for courses on direct marketing at undergraduate level and a supplementary text for courses in marketing communications or distribution. The text takes the student through the origins of direct and database marketing, various aspects of DM, privacy legislation and the role of DM in the marketing mix.
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Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Thomson Learning
Date Published: 1998
ISBN-13:9781861524027ISBN:1861524021
Description: Very Good. 1st edition, 1999. No major defects-unabridged, clean, complete, not falling apart; some light wear. A perfectly good reading or reference copy. read more
Description: New. 19981st Edition. Paperback. Keywords: "Business, Finance & Law-Sales & Marketing-Direct, Business, Finance & Law-Sales & Marketing-Market Research, " Not a first edition copy. All books in stock. We ship daily from our warehouse. Over 200, 000 customers served online! Our feedback reflects our service...."Fast delivery, great seller", "Fantastic, came right away and was in perfect condition--thanks! " read more
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