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Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues

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This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, ...

Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues 1992, Oxford University Press, USA, New York, NY

ISBN-13: 9780195071085

Hardcover

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