Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues

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Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues - O'Shaughnessy, John

This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology.

Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues 1992, Oxford University Press, USA, New York, NY

ISBN-13: 9780195071085

Hardcover

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