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Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues

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Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues - O'Shaughnessy, John

This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their ...

Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues 1992, Oxford University Press, USA, New York, NY

ISBN-13: 9780195071085

Hardcover

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