About this title: Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian Unive
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Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Southwestern Pub Co
Date Published: 2000
ISBN-13:9780324043785ISBN:0324043783
Description: Very Good. Book may have underlining, highlighting, or notes throughout. All orders processed within 2 business days. Ships from Foxboro MA. read more
Description: Good. Sorry, CD missing. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Sorry, CD missing. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: South-Western College Pub
Date Published: 2005
ISBN-13:9780324316643ISBN:032431664X
Description: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dustcover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "from the library of" labels. Return Policy Any defects, damages, or material differences with your item, must be reported to us within 7 days of receipt of the item or 30 days from date of shipment. The returned merchandise must be ... read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: PAPERBACK
Publisher: South-Western College Pub
ISBN-13:9780324282924ISBN:0324282923
Description: New. 0324282923 New paperback that's in stock and ready to ship same or next business day. Select Expedited Shipping and receive your book within 3-5 business days. Buy with confidence! Please leave feedback after your purchase. It helps other buyers know we are a responsible and reliable seller. Thank you! read more
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