About this title: This work focuses on the consumers of high-tech goods and services and their needs and preferences into the 21st century. The contributors use current research to construct a high-tech consumer profile and then establish the implications this holds for developing marketing strategies.
Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Quorum Books
Date Published: 1997
ISBN-13:9781567200720ISBN:1567200729
Description: New. 1567200729. Brand New; 0.72 x 9.32 x 6.2 Inches; 176 pages; Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay o. read more
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