About this title: Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons ...
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Note: This is a general synopsis. Each listing is described below.
Edition: fourth edition
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 1971
ISBN-13:9780132450270ISBN:0132450275
Description: A wonderful copy with some minor edgewear to the cover. May have underlining or highlighting throughout. -fourth edition, Hard Cover, Very Good / read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 1971
ISBN-13:9780132450270ISBN:0132450275
Description: A wonderful copy with some minor edgewear to the cover. May have underlining or highlighting throughout. -, Hard Cover, Very Good / read more
Binding: Hardcover
Publisher: Prentice Hall Inc
Date Published: 1961
Description: A wonderful copy with some minor edgewear to the cover. May have underlining or highlighting throughout. Tanning to cover & Pages due to age. Some Foxing &Small brown stain to RFEP penetrating several last pages. -, Hard Cover, Very Good / read more
Edition: Copyright 1958, This printing Second Edi
Binding: Hardcover
Date Published: 1958
Description: A wonderful copy with some minor edgewear to the cover. Dust Jacket may have chips and close tears. Previous owners name inscribed inside front. -Copyright 1958, This printing Second Edi, Hard Cover, Very Good / Good. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
"I opened the book, and thought it was brand new. I looked through the table of contents and my missgivings of getting a book that didn't have the chapters I needed to read was gone"
"Well, now that I've gotten my APR, I'm glad to have this book around. While I didn't read the entire thing, it will stay on my shelf as a tried and true PR reference.
*********************************************************** It's the PR bible, it turns out. Gotta have it to make it through the APR exam, so yes, I probably have just bought my last ever textbook. Unless I decide to get another masters or Ph.D. someday."
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