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About this title: Direct marketing is a business of numbers. It is a complex and difficult business, but the numbers make it understandable. Since every advertisement, phone solicitation and mailing can be measured by the responses generated, certain formulae and principles can be established. Once you have the numbers, you not only can find out what happened, but more important, why it happened. Understanding these"whys" makes it possible to relate to big businesses as well as small businesses, consumer efforts versus business-to-business efforts, services versus products, and, in short, your type of business ...
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Your search: Books » Direct Marketing Success: What Works and Why
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Direct Marketing Success: What Works and Why
by
Gosden, Freeman F
Ships from
NV,
USA
Binding: Hardcover
Publisher: John Wiley & Sons
Date Published: 1986
ISBN-13: 9780471822141
ISBN: 0471822140
Description: Good. Sewn binding. Paper over boards. 225 p. Ex-Library expected imperfections. read more
Direct Marketing Success: What Works and Why
by
Gosden, Freeman F
Ships from
NV,
USA
Binding: Trade Paperback
Publisher: John Wiley & Sons
Date Published: 1989
ISBN-13: 9780471513285
ISBN: 0471513288
Description: Very Good. Trade paperback (US). Glued binding. read more
Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy)
by
Gosden, Freeman F.
Ships from
FL,
USA
Binding: Hardcover
Publisher: Wiley
Date Published: 10/1/1985
ISBN-13: 9780471822141
ISBN: 0471822140
Description: Fine. 0471822140 We value your satisfaction and our feedback! Thanks X30N. read more
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Book:
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Name:
Nangsuer ,
FL,
USA
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Direct Marketing Success: What Works and Why
by
Freeman F. Gosden
Ships from
SC,
USA
Binding: Paperback
Publisher: Wiley
Date Published: 1989-11-29
ISBN-13: 9780471513285
ISBN: 0471513288
Description: Good. Business book. Spine creased. Cover worn. read more
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Name:
Dreamalot Books ,
SC,
USA
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Direct Marketing Success: What Works and Why
by
Gosden, Freeman F.
Ships from
CO,
USA
Binding: Trade Paperback
Publisher: Wiley, N. Y, N.Y.
Date Published: 1985
ISBN-13: 9780471513285
ISBN: 0471513288
Description: Fine. 0471513288 Very Good+ read more
Direct Marketing Success: What Works and Why
by
Freeman F. Gosden
Ships from
FL,
USA
Binding: Softcover
Publisher: Wiley
Date Published: 1989
ISBN-13: 9780471513285
ISBN: 0471513288
Description: A wonderful copy with some minor edgewear to the cover. -, Trade PaperBack, Very Good / read more
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Book:
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Name:
Sea Shell Books ,
FL,
USA
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Direct Marketing Success: What Works and Why
by
Freeman F. Gosden
Ships from
FL,
USA
Binding: Softcover
Publisher: Wiley
Date Published: 1989
ISBN-13: 9780471513285
ISBN: 0471513288
Description: A wonderful copy with some minor edgewear to the cover. -, Trade PaperBack, Very Good / read more
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Book:
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Name:
Sea Shell Books ,
FL,
USA
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Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy)
by
Fillman Gosden
Ships from
MD,
USA
Binding: Hardcover
ISBN-13: 9780471822141
ISBN: 0471822140
Description: Like New. Like New Condition. Like New dust jacket. read more
Direct Marketing Success: What Works and Why
by
Freeman F. Gosden
Ships from
IN,
USA
ISBN-13: 9780471513285
ISBN: 0471513288
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy)
by
Fillman Gosden
Ships from
IN,
USA
Binding: Hardcover
ISBN-13: 9780471822141
ISBN: 0471822140
Description: Acceptable. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy)
by
Fillman Gosden
Ships from
IN,
USA
Binding: Hardcover
ISBN-13: 9780471822141
ISBN: 0471822140
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy)
by
Fillman Gosden
Ships from
WA,
USA
Binding: Hardcover
Publisher: John Wiley & Sons Inc
ISBN-13: 9780471822141
ISBN: 0471822140
Description: Very good. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy)
by
Fillman Gosden
Ships from
WA,
USA
Binding: Hardcover
Publisher: John Wiley & Sons Inc
ISBN-13: 9780471822141
ISBN: 0471822140
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Direct Marketing Success: What Works and Why
by
Gosden, Freeman F.
Ships from
FL,
USA
Binding: Paperback
Publisher: Wiley
Date Published: 11/29/1989
ISBN-13: 9780471513285
ISBN: 0471513288
Description: Fine. 0471513288 We value your satisfaction and our feedback! Thanks X47S. read more
condition:
Book:
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Name:
Nangsuer ,
FL,
USA
Reliability:
Direct Marketing Success: What Works and Why
by
Gosden, Freeman F.
Ships from
FL,
USA
Binding: Paperback
Publisher: Wiley
Date Published: 11/29/1989
ISBN-13: 9780471513285
ISBN: 0471513288
Description: Very Good. 0471513288 Thanks X56L. read more
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Book:
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Name:
Nangsuer ,
FL,
USA
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Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy)
Ships from
TX,
USA
Binding: Hardcover
ISBN-13: 9780471822141
ISBN: 0471822140
Description: Good. Usual library marks &/or sticker. read more
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Name:
AshleysBooks ,
TX,
USA
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Direct Marketing Success, What Works and Why
by
Gosden, Freeman
Ships from
OH,
USA
Binding: Hardbound
Publisher: John Wiley & Sons
Date Published: 1985
ISBN-13: 9780471822141
ISBN: 0471822140
Description: Fine/Fine, cream. 8vo, 225p. read more
Direct Marketing Success: What Works & Why
by
Gosden, Freeman F., Jr
Ships from
TX,
USA
Binding: Trade Paperback
Publisher: John Wiley & Sons, Incorporated, New York, NY, U.S.A.
Date Published: 1989
ISBN-13: 9780471513285
ISBN: 0471513288
Description: Very Good. No Jacket. Trade PB in Very Good condition. read more
Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy)
Ships from
TX,
USA
Binding: Hardcover
ISBN-13: 9780471822141
ISBN: 0471822140
Description: Good. May have library marks and / or stickers. read more
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Book:
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Name:
AshleysBooks ,
TX,
USA
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Direct Marketing Success: What Works and Why
by
Gosden, Freeman F
Ships from
NC,
USA
Binding: Trade paperback
Publisher: John Wiley & Sons
Date Published: 1989
ISBN-13: 9780471513285
ISBN: 0471513288
Description: New. No dust jacket as issued. Trade paperback (US). Glued binding. 248 p. Audience: General/trade. read more
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Name:
RGE Media ,
NC,
USA
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Direct Marketing Success: What Works and Why
by
Gosden Jr...
Ships from
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USA
Binding: Paperback
ISBN-13: 9780471513285
ISBN: 0471513288
Description: Fine. Excellent Condition-writing on inside page. read more
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Name:
Dollhots ,
TX,
USA
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Direct Marketing Success: What Works and Why (Wil Ey Series on Business Strategy)
by
Fillman Gosden
Ships from
NJ,
USA
Binding: Hardcover
Publisher: John Wiley & Sons Inc
Date Published: 1985
ISBN-13: 9780471822141
ISBN: 0471822140
Description: New. Minor book cover wear, new inside GoodwillnyBooks is committed to providing each customer with the highest standard of customer service. You may return new items within 30 days of delivery for a full refund. read more
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GoodwillnyBooks ,
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Direct Marketing Success: What Works and Why
by
Gosden, Freeman F.
Ships from
WA,
USA
Binding: PAPERBACK
Publisher: Wiley
ISBN-13: 9780471513285
ISBN: 0471513288
Description: Fine. 0471513288 Excellent condition, paperback 1985, no marks, great cover, readit. read more
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Name:
Agora Books ,
WA,
USA
Reliability:
Direct Marketing Success: What Works and Why
by
Gosden, Freeman F.
Ships from
WA,
USA
Binding: Softcover
Publisher: Wiley
ISBN-13: 9780471513285
ISBN: 0471513288
Description: Very Good. 0471513288 Excellent condition, paperback 1985, no marks, great cover, read it! read more
condition:
Book:
seller information:
Name:
Agora Books ,
WA,
USA
Reliability:
Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy)
by
Gosden, Freeman F.
Ships from
WA,
USA
Binding: Hardcover
Publisher: Wiley
ISBN-13: 9780471822141
ISBN: 0471822140
Description: Very Good. 0471822140 Excellent condition, hardcover 1985, no marks, light stain to dust jacket great cover, readit! read more
condition:
Book:
seller information:
Name:
Agora Books ,
WA,
USA
Reliability:
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