Organisational Behaviour


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Companies that have been able to understand the dynamics of human behaviour and have used that power to build want-satisfying products and services have a great story to tell. This book tries to highlight the time-tested principles of human behaviour in a simple and easy-to-understand style. Wherever necessary, practical aspects of organisational life have been highlighted. Live corporate examples have been inserted to enrich the contents. The ethical and moral issues, surrounding human behaviour, have also been critically ...