About this title: The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever. Features: * The text takes an IMC approach thought. * Three chapters are devoted to sales promotions. * The marketing communications process is ...
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Note: This is a general synopsis. Each listing is described below.
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: South-Western, Div of Thomson Le
Date Published: 1999
ISBN-13:9780030211133ISBN:0030211131
Description: Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! read more
Description: New. No dust jacket as issued. Excellent as new condition, mint. A brand new copy at a bargin price. Glued binding. Paper over boards. 674 p. Contains: Illustrations, index. read more
Description: New. No dust jacket as issued. Excellent as new condition, mint. A brand new copy at a bargin price. Glued binding. Paper over boards. 674 p. Contains: Illustrations, index. read more
Edition: Fifth Edition; Fourth Printing
Binding: Hardcover
Publisher: Dryden Press/Harcourt College Publishers;, Fort Worth, Tex:
Date Published: 2000
ISBN-13:9780030211133ISBN:0030211131
Description: Near Fine with no jacket. 0030211131. 674 pages; 4to (11") 28cm; Textbook. Hundreds of color glossy photos, diagrams, tables, etc. Two indexes. Glossary. Chapter summaries, endnotes, review questions and internet exercises.; Tiny nick to crown, otherwise like new. read more
Edition: 6th Edition
Binding: Hard Back
Publisher: South-Western, Cincinnati, Ohio
Date Published: 2003
ISBN-13:9780030352713ISBN:0030352711
Description: Used Very Good. Some minor marking. Has writing on exterior of pages. The cover is in very good condion with a sticker on the back cover. read more
Edition: 6th Edition
Binding: Hard Back
Publisher: South-Western, Cincinnati, Ohio
Date Published: 2003
ISBN-13:9780030352713ISBN:0030352711
Description: Used Very Good. Some marking. Some shelf and corner wear, otherwise the cover is in good condion has a sticker on the back cover. read more
Binding: Hardcover
Publisher: South-Western, Div of Thomson Le
Date Published: 2002
ISBN-13:9780030352713ISBN:0030352711
Description: Fine. Next day dispatch by Royal Mail. International delivery available. 1000's of satisfied customers! Please contact us with any queries. Next working day dispatch from the UK. Please contact us with any queries. read more
Binding: Hardcover
Publisher: South-Western, Div of Thomson Le
Date Published: 2002
ISBN-13:9780030352713ISBN:0030352711
Description: Very Good. Slight bumping to edges and extremities. Next day dispatch by Royal Mail. International delivery available. 1000's of satisfied customers! Please contact us with any queries. Next working day dispatch from the UK. Please contact us with any queries. read more
Description: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Description: Very good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
Binding: Hardcover
Publisher: South-Western College Pub
ISBN-13:9780030352713ISBN:0030352711
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
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