About this title: Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! The all-new sixth edition of "Advertising Copywriting" is a comprehensive treatment of copywriting as a career and a skill. Its 22 chapters cover copywriting from A to Z ... from headlines to body copy... from consumer ads to industrial ads... from direct mail to ...
Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: John Wiley & Sons Inc
Date Published: 1984
ISBN-13:9780471841524ISBN:0471841528
Description: Good. No DJ; 5th Edition; Moderate shelfwear & highlighting Average used book, may have price sticker on front cover, and moderate shelfwear. read more
Description: Acceptable. Binding is slightly damaged and/or book has some loose pages. No missing pages. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: HB, Prentice-Hall, 1949, foreward by Walter Weir, part of the Prentice-Hall Advertising Series, illustrated with B/W photos and drawings (many of old advertisements). Red cloth covers with gilt and black lettering and accents are very lightly soiled with minor shelf wear, gilt on front cover rubbed, gilt on backstrip darkened, small tear to front end paper at top, weak hinges, o.s. and notes on fep, clean, tight copy. Very Good. read more
Description: Illustrated. Very Good. No Jacket. This 8.5"x11" hard cover book has a brown cover with gilt lettering on the front and spine of the cover. A reference and guide to advertising copywriting illustrated with black and white photos. 384 indexed pages. A clean, tight and unmarked copy. read more
Edition: Sixth Edition
Binding: Hardcover
Publisher: NTC Business Books
Date Published: 1990
ISBN-13:9780844232003ISBN:0844232009
Description: New. 4to-over 9¾"-12" tall. Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! The all-new sixth edition of "Advertising Copywriting" is a comprehensive treatment of copywriting as a career and a skill. 333 pages. read more
Edition: Sixth Edition {First Printing}
Binding: Hardcover
Publisher: NTC Business Books, Lincolnwood, Illinois, U.S.A.
Date Published: 1990
ISBN-13:9780844232003ISBN:0844232009
Description: Fine. No Jacket. 4to-over 9¾"-12" tall. "Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! the all-new sixth edition of ADVERTISING COPYWRITING is a comprehensive treatment of copywriting as a career and a skill. Its 22 chapters cover copywriting from A to Z....from headlines to body copy....from consumer ads to industrial ads....from direct mail to transit. Helpful features include a copy-fitting guide, proofreading marks, ans a list of commonly misspelled or ... read more
Binding: Hardcover
Publisher: Nicholas Kaye, London
Date Published: 1950
Description: Good in Fair jacket. Good-Very Good in Fair jacket Octavo(8vo), approx.9? " The first British edition of this classic in its field-a how to do book for the beginning copywriter in the area of printed advertising. Red cloth with gilt lettering on spine, with one bumped corner. Internally very good and clean copy. D/J is rather tattered and edgeworn, but it is still there. A full report on book's condition, scanned images, on hand information, is available on request and promptly supplied. read more
Binding: illustrated board covers, 8¾" x 11¼"
Publisher: NTC Publishing Group, Lincolnwood, Illinois-sixth edition
Date Published: 1991
Description: Book in AS NEW condition. 336 pages. The all-new sixth edition is a comprehensive treatment of copywriting as a career and as a skill. Its 22 chapters cover creating powerful headlines, print production, packaging copy, direct response advertising, outdoor and transit ads, writing for radio and television, copy testing and research, and laws affecting the copywriter. Helpful features include copy-fitting, proofreading marks, and a list of commonly misspelled words. Hundreds of illustrated ... read more
Description: Very good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
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