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Advertising and Promotion: An Integrated Marketing Communications Perspective
by
George E. Belch
About this title: "Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e", by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the ...
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Your search: Books » Advertising and Promotion: An Integrated Marketing Communications Perspective
(402 available copies)
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Advertising and Promotion: An Integrated Marketing Communications Perspective
by
Belch, George E.
Binding: Hard cover
Publisher: Irwin/McGraw-Hill
Date Published: 2001
ISBN-13: 9780072314458
ISBN: 0072314451
Description: Good. 19 p. Irwin/McGraw-Hill Legal Studies in Business Series. read more
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Name:
SuperFlyBooks,
AZ,
USA
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Advertising and Promotion: An Integrated Marketing Communications Perspective
by
Belch, George E, and Belch, Michael A
Binding: Hard cover
Publisher: Irwin Professional Publishing
Date Published: 1997
ISBN-13: 9780256218992
ISBN: 0256218994
Description: Good. Sewn binding. Cloth over boards. Contains: Illustrations. Irwin/McGraw-Hill Series in Marketing. read more
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seller information:
Name:
BearBooks,
RI,
USA
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Advertising and Promotion: an Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing)
by
George E. Introduction To Advertising And Promotion Belch
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1997
ISBN-13: 9780256218992
ISBN: 0256218994
Description: A wonderful copy with some minor edgewear to the cover. -, Hard Cover, Very Good / read more
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Book:
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seller information:
Name:
Sea Shell Books,
FL,
USA
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Advertising and Promotion: an Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing)
by
George E. Introduction To Advertising And Promotion Belch
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1997
ISBN-13: 9780256218992
ISBN: 0256218994
Description: A wonderful copy with some minor edgewear to the cover. -, Hard Cover, Very Good / read more
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condition:
Book:
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seller information:
Name:
Sea Shell Books,
FL,
USA
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Advertising and Promotion: an Integrated Marketing Communications Perspective
by
Michael A. Belch
Binding: Hardcover
Publisher: Irwin Professional Pub
Date Published: 2000
ISBN-13: 9780072314458
ISBN: 0072314451
Description: A wonderful copy with some minor edgewear to the cover. -, Hard Cover, Very Good / Missing Dust Jacket. read more
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condition:
Book:
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seller information:
Name:
Sea Shell Books,
FL,
USA
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Advertising and Promotion: an Integrated Marketing Communications Perspective
by
Michael A. Belch
Binding: Hardcover
Publisher: Irwin Professional Pub
Date Published: 2000
ISBN-13: 9780072314458
ISBN: 0072314451
Description: A wonderful copy with some minor edgewear to the cover. -, Hard Cover, Very Good / read more
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condition:
Book:
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seller information:
Name:
Sea Shell Books,
FL,
USA
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Advertising and Promotion: an Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing)
by
George E. Introduction To Advertising And Promotion Belch
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1997
ISBN-13: 9780256218992
ISBN: 0256218994
Description: A good reading copy only. -, Hard Cover, Good / read more
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condition:
Book:
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seller information:
Name:
Sea Shell Books,
FL,
USA
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Advertising and Promotion: an Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing)
by
George E. Belch, Michael A. Belch, George E. Introduction To Advertising And Promotion Belch
ISBN-13: 9780256218992
ISBN: 0256218994
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
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condition:
Book:
Available qty:
3
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seller information:
Name:
Better World Books,
IN,
USA
Reliability:
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Advertising and Promotion: an Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing)
by
George E. Belch, Michael A. Belch, George E. Introduction To Advertising And Promotion Belch
ISBN-13: 9780256218992
ISBN: 0256218994
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
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condition:
Book:
Available qty:
6
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seller information:
Name:
Better World Books,
IN,
USA
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Advertising and Promotion: an Integrated Marketing Communications Perspective, 6/E, With Powerweb
by
George E Belch, Michael A Belch, George Belch, Michael Belch
ISBN-13: 9780072866148
ISBN: 0072866144
Description: Like New. With CD! Book in almost Brand New condition. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
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>10
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seller information:
Name:
Better World Books,
IN,
USA
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Advertising and Promotion: an Integrated Marketing Communications Perspective, 6/E, With Powerweb
by
George E Belch, Michael A Belch, George Belch, Michael Belch
ISBN-13: 9780072866148
ISBN: 0072866144
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
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condition:
Book:
Available qty:
3
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seller information:
Name:
Better World Books,
IN,
USA
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Advertising and Promotion: an Integrated Marketing Communications Perspective
by
George E. Belch, Michael A. Belch
ISBN-13: 9780072314458
ISBN: 0072314451
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
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condition:
Book:
Available qty:
9
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seller information:
Name:
Better World Books,
IN,
USA
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Advertising and Promotion: an Integrated Marketing Communications Perspective, 6/E, With Powerweb
by
George E Belch, Michael A Belch, George Belch, Michael Belch
ISBN-13: 9780072866148
ISBN: 0072866144
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
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Advertising and Promotion: an Integrated Marketing Communications Perspective, 6/E, With Powerweb
by
George E Belch, Michael A Belch, George Belch, Michael Belch
ISBN-13: 9780072866148
ISBN: 0072866144
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
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condition:
Book:
Available qty:
3
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seller information:
Name:
Better World Books,
IN,
USA
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Advertising and Promotion: an Integrated Marketing Communications Perspective, 6/E, With Powerweb
by
George E Belch; Michael A Belch; George Belch; Michael Belch
Binding: Hardcover
Publisher: McGraw-Hill/Irwin
Date Published: 2003
ISBN-13: 9780072866148
ISBN: 0072866144
Description: GOOD in GOOD jacket. USED. read more
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seller information:
Name:
Owls Books,
IN,
USA
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Advertising and Promotion: an Integrated Marketing Communications Perspective
by
George E. Belch Michael A. Belch
Binding: Hardcover
Publisher: Irwin Professional Pub
Date Published: 2000
ISBN-13: 9780072314458
ISBN: 0072314451
Description: GOOD in ACCEPTABLE jacket. USED. read more
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condition:
Book:
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seller information:
Name:
HippoBooks,
GA,
USA
Reliability:
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Advertising and Promotion: an Integrated Marketing Communications Perspective, 6/E, With Powerweb
by
George E Belch; Michael A Belch; George Belch; Michael Belch
Binding: Hardcover
Publisher: McGraw-Hill/Irwin
Date Published: 2003
ISBN-13: 9780072866148
ISBN: 0072866144
Description: GOOD in GOOD jacket. USED. read more
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condition:
Book:
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seller information:
Name:
HippoBooks,
GA,
USA
Reliability:
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Advertising and Promotion: an Integrated Marketing Communications Perspective, 6/E, With Powerweb
by
George E Belch; Michael A Belch; George Belch; Michael Belch
Binding: Hardcover
Publisher: McGraw-Hill/Irwin
Date Published: 2003
ISBN-13: 9780072866148
ISBN: 0072866144
Description: GOOD in GOOD jacket. USED Corners Damaged. read more
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condition:
Book:
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seller information:
Name:
HippoBooks,
GA,
USA
Reliability:
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Advertising and Promotion: an Integrated Marketing Communications Perspective
by
George E. Belch, Michael A. Belch
Binding: Hardcover
Publisher: Irwin Professional Pub
Date Published: 2000
ISBN-13: 9780072314458
ISBN: 0072314451
Description: Acceptable. 5th edition The book is clean but may have highlights. read more
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Advertising and Promotion: an Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing)
by
George E. Belch Michael A. Belch George E. Introduction To Advertising And Promotion Belch
Binding: Hardcover
Publisher: Irwin Professional Publishing
Date Published: 1997
ISBN-13: 9780256218992
ISBN: 0256218994
Description: GOOD in ACCEPTABLE jacket. USED No CD. read more
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condition:
Book:
|
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seller information:
Name:
Great Buy Books,
WA,
USA
Reliability:
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Advertising and Promotion: an Integrated Marketing Communications Perspective
by
George E. Belch, Michael A. Belch
Binding: Hardcover
Publisher: Irwin Professional Pub
Date Published: 2000
ISBN-13: 9780072314458
ISBN: 0072314451
Description: Very Good. No writing or highlighting. read more
|
condition:
Book:
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seller information:
Name:
Mickeala's,
MO,
USA
Reliability:
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Advertising and Promotion: an Integrated Marketing Communications Perspective, 6/E, With Powerweb
by
George E Belch; Michael A Belch; George Belch; Michael Belch
Binding: Hardcover
Publisher: McGraw-Hill/Irwin
Date Published: 2003
ISBN-13: 9780072866148
ISBN: 0072866144
Description: GOOD in GOOD jacket. USED. read more
|
condition:
Book:
|
|
seller information:
Name:
Great Buy Books,
WA,
USA
Reliability:
|
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Advertising and Promotion: an Integrated Marketing Communications Perspective, 6/E, With Powerweb
by
George E Belch; Michael A Belch; George Belch; Michael Belch
Binding: Hardcover
Publisher: McGraw-Hill/Irwin
Date Published: 2003
ISBN-13: 9780072866148
ISBN: 0072866144
Description: GOOD in GOOD jacket. USED. read more
|
condition:
Book:
|
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seller information:
Name:
Great Buy Books,
WA,
USA
Reliability:
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Advertising and Promotion: an Integrated Marketing-Communications Approach (the McGraw-Hill/Irwin Series in Marketing)
by
George E. Belch, Michael A. Belch
Binding: Softcover
ISBN-13: 9780071180269
ISBN: 0071180265
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
|
condition:
Book:
Available qty:
2
|
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seller information:
Name:
Better World Books,
IN,
USA
Reliability:
|
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Advertising and Promotion: an Integrated Marketing Communications Perspective, 6/E, With Powerweb
by
Belch, George E; Belch, Michael A; Belch, George; Belch, Michael
Publisher: McGraw-Hill/Irwin
ISBN-13: 9780072866148
ISBN: 0072866144
Description: Good. 0072866144 Visible shelf wear--may have some notes/markings on pages. read more
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condition:
Book:
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seller information:
Name:
Beagle Books,
CA,
USA
Reliability:
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