About this title: "Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e", by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order ...
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Note: This is a general synopsis. Each listing is described below.
Description: Fair. Dust Cover Missing. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Irwin Professional Publishing
ISBN-13:9780256218992ISBN:0256218994
Description: New. 0256218994 Brand New. Hardcover. Pages sharp and clean. No marks or highlighting in text. Book is as issued without a Dust Jacket. This book has NOT been marked as a remainder by the publisher. Accurate Detailed Descriptions with Fast Shipping and Robust Packaging. BLK109H. read more
Binding: Softcover
Publisher: Blacklick, Ohio, U.S.A. : McGraw-Hill College
Date Published: 1998
ISBN-13:9780070122918ISBN:0070122911
Description: Very Good. Clean, tight copy with no writing or markings. Not an Ex-Library Book. Oversize Trade Paper. Pictorial Cover. Number Line: 1 2 3 4 5 6 7 8 9 0. 137 Pages. Measures 8-1/2" x 11". The spine is not creased. Includes introduction, 22 chapters, and an index of websites. Illustrated w/ numerous figures. read more
Binding: Hardcover
Publisher: McGraw-Hill Companies
Date Published: 2003
ISBN-13:9780072536768ISBN:0072536764
Description: New. Brand New. Still in original shrink-wrap. International and Priority shipments not accepted for this heavy book. Your purchase benefits world-wide relief efforts of Mennonite Central Committee. read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
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