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Customer-Centric Product Definition: The Key to Great Product Development

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Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone within their first two years. This unique new book introduces and explains Market-Driven Product Definition (MDPD), a proven methodology for identifying and understanding customer-value-based needs, then turning them into products that consistently break through the clutter of the marketplace. Drawing on techniques developed by experts from MIT, the University of ...

Customer-Centric Product Definition: The Key to Great Product Development 2001, Amacom, New York, NY

ISBN-13: 9780814406687

Hardcover

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