Customer-Centric Product Definition: The Key to Great Product Development

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Customer-Centric Product Definition: The Key to Great Product Development - Mello, Sheila

Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone within their first two years. This unique new book introduces and explains Market-Driven Product Definition (MDPD), a proven methodology for identifying and understanding customer-value-based ... Read More

Customer-Centric Product Definition: The Key to Great Product Development 2001, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814406687

Hardcover

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