About this title: "Copywriting for the Electronic Media: A Practical Guide, Sixth Edition", prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on Getting the First Job reveals what ...
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Note: This is a general synopsis. Each listing is described below.
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Book shows wear to cover edges and spine. Spine has creases. Cover has heavy wear. Corners bent/rounded. Cover may have folds or creases. Otherwise in good reading condition. read more
Edition: 3rd ed.
Binding: Trade paperback
Publisher: Wadsworth Publishing Company
Date Published: 1997
ISBN-13:9780534507541ISBN:0534507549
Description: New.....No remainder marks/unread condition......Gift worthy condition...Smoke/pet free....USPS D.C. at no additional charge. ****Please read all listings carefully, it's your responsibility to know what you are purchasing at the time of your order. **** read more
Binding: Paperback
Publisher: Wadsworth Pub Co
Date Published: 1991-07
ISBN-13:9780534156244ISBN:053415624X
Description: Very Good. ***NEWER 1992 printing*** 2nd Edition, as Shown! Curled corners on pages. Has some highlighting. Fairly nice condition. Fast service. Thank you for selecting me! read more
Description: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Description: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities. read more
Binding: Softcover
Publisher: Wadsworth College Publishers
Date Published: 1998
ISBN-13:9780534507541ISBN:0534507549
Description: Good. 0-534-50754-9. Softcover, in Good condition, no stamps or writing, Third Edition, Book is filled with examples of actual scripts, storyboards, PSA's and promotional spots that show you how successful, professional writers practice their craft, includes many samples from small and medium-sized markets. Book features essential information on using the Internet as a tool in radio and television advertising and promotion. A new chapter with valuable tips for landing your first copywriting ... read more
Edition: 5th ed.
Binding: Softcover
Publisher: Wadsworth Publishing Company
Date Published: 2005
ISBN-13:9780534629144ISBN:0534629148
Description: Very good. No dust jacket as issued. Shelf wear folds to cover edges. Inside clean. Infotrack card intact. 5% donated to Florida Food SHARE. Audience: General/trade. read more
Edition: 4REV ED
Binding: paperback
Publisher: THOMSON LEARNING Country = USA
Date Published: 2002
ISBN-13:9780534526603ISBN:0534526608
Description: BRAND NEW PAPERBACK. 234 x 156 mm. (320 pages) this aims to help students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. beginning with the introduction of the basic principles and techniques of good copywriting, and then moves on to dozens of skill-building exercises. edition 4rev ed (paperback) read more
Edition: INTERNATIONAL STUDENT ED
Binding: Paperback
Publisher: CENGAGE LEARNING Country = UNITED STATES
Date Published: 2009
ISBN-13:9780495803706ISBN:0495803707
Description: BRAND NEW PAPERBACK. 336 pages. A book from cengage learning on "ise-copywriting for the electronic media: a practical guide". edition international student ed (Paperback) read more
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