About this title: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, ...
read more
Note: This is a general synopsis. Each listing is described below.
Binding: Softcover
Publisher: Owl Books
Date Published: 2006-03-27
ISBN-13:9780805078046ISBN:0805078045
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780805078046. read more
Binding: Paperback
Publisher: Holt Paperbacks
Date Published: 2006
ISBN-13:9780805078046ISBN:0805078045
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Description: Acceptable. ACCEPTABLE with noted wear to cover and pages. Binding intact. May contain highlighting, inscriptions or notations. We offer a no-hassle guarantee on all our items. Orders generally ship by the next business day. Default Text. read more
Description: New. The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs... read more
Edition: First Edition
Binding: Trade Paperback
Publisher: Dodd Mead, New York, New York, U.S.A.
Date Published: 1985
ISBN-13:9780396085478ISBN:0396085474
Description: Good Plus. Good plus condition, clean and unmarked, with a single crease on the spine. First edition. read more
"I must say that this is a very handful book for advertising students as well as for beginners in copywriting. You can say this is a sort of a manual-book in copywriting. What I like about this book is that it provides wide examples of effective headlines, sub-headlines even direct-mails(Sometimes I used them for my assignments, hi3x).
I used this as reference while I studied advertising in university and it really helped me in understanding the fundamental of copywriting.
If I am a lecturer, I will make The Copywriter's handbook as a text book for my students :)"
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
rating
