About this title: For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses. *Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. It not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. [ No Hassle 30 Day Returns ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Torn pages: NO ] [ Broken Seams: NO ] Publisher: Prentice Hall Pub Date: 7/27/1998 Binding: Hardcover Pages: 608. read more
Description: Very Good. 0137957254 clean flat pages, tight spine, 4th edition, has hi-lighting books may have some minor wearhouse damage. Stickers may be on spine or covers. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers! Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Prentice Hall College Div
Date Published: 1995
ISBN-13:9780133657685ISBN:013365768X
Description: Fine. LIKE NEW Condition. Only the lightest of wear separates this book from new! Clean inside and out! May have bookstore-related stamps/stickers/marks. Multiple copies may be available. SHIPS W/IN 24 HOURS! FREE INSURANCE on all orders! E-mail notification! Careful, thorough packaging. Fast, personal service. No hassle, full refund return policy! COMBINE SHIPPING-TENS OF THOUSANDS OF OTHER BOOKS/CDs/MOVIES AVAILABLE! read more
Binding: Hardcover
Publisher: Prentice Hall College Div
Date Published: 1995
ISBN-13:9780133657685ISBN:013365768X
Description: Good. 402-A-X Books rated "Good" may have some notes, underlining, or highlighting. These books also may contain the previous owner's name, stamp, sticker, or gift inscription, or may be library discards. read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 1998
ISBN-13:9780137957255ISBN:0137957254
Description: Good. 402-A-X Books rated "Good" may have some notes, underlining, or highlighting. These books also may contain the previous owner's name, stamp, sticker, or gift inscription, or may be library discards. read more
Edition: 2nd ed.
Binding: Hardcover
Publisher: Allyn and Bacon, Boston, Mass. : London
Date Published: 1994
ISBN-13:9780205155910ISBN:020515591X
Description: Very good. No dust jacket as issued. 14b LDB 08-08. The book has minor rubs/bumps to corners/edges. The book has considerable underlining. Copy is tight and has had little use. Previous owner's name is included. xxvii, 660p. Includes: Illustrations, Portraits. read more
Edition: Fourth Edition {First Printing}
Binding: Illustrated Hardcover
Publisher: Prentice-Hall, Inc., Upper Saddle River, NJ
Date Published: 1999
ISBN-13:9780137957255ISBN:0137957254
Description: Very Good. No Jacket. 4to-over 9¾"-12" tall. "In addition to understanding why people buy things, we also try to appreciate how products, services, and consumption activities contribute to the broader social world we experience. Whether shopping, cooking, cleaning, playing basketball, hanging out at the beach, or even looking at ourselves in the mirror, our lives are touched by the marketing system. " This book has 586 pages and is illustrated throughout. read more
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