About this title: Giving examples that relate directly to students as consumers, and critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The work has a strong international coverage with each chapter containing a multicultural dimensions box, and examples are drawn from the international scene - Marie Clare, Cosmopolitan, French advertizing agencies and Bennetton. This third edition contains expanded discussion of demographics, hermeneutics, relationship and ...
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Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Pearson/Prentice Hall
Date Published: 2003
ISBN-13:9780131404069ISBN:0131404067
Description: Very Good. 6th Edition. Very Good Condition. Reasonable light wear. Clean inside and out. May have bookstore-related stamps/stickers/marks. Multiple copies may be available. SHIPS W/IN 24 HOURS! FREE INSURANCE on all orders! E-mail notification! Careful, thorough packaging. Fast, personal service. No hassle, full refund return policy! COMBINE SHIPPING-TENS OF THOUSANDS OF OTHER BOOKS/CDs/MOVIES AVAILABLE! read more
Binding: Hardcover
Publisher: Pearson/Prentice Hall
Date Published: 2003
ISBN-13:9780131404069ISBN:0131404067
Description: Good. 6th Edition. Good Condition. Reasonable wear-still very useable. Interior may have markings. May have bookstore-related stamps/stickers/marks. Multiple copies may be available. SHIPS W/IN 24 HOURS! FREE INSURANCE on all orders! E-mail notification! Careful, thorough packaging. Fast, personal service. No hassle, full refund return policy! COMBINE SHIPPING-TENS OF THOUSANDS OF OTHER BOOKS/CDs/MOVIES AVAILABLE! read more
Binding: Hardcover
Publisher: Pearson/Prentice Hall
Date Published: 2003-09-30
ISBN-13:9780131404069ISBN:0131404067
Description: Good. 6th Edition. Some hardcover wear (especially corners), inside may contain underlining, notes or highlighting. School stamps/stickers. read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities. read more
Edition: 6th ed. Illustrated.
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2003
ISBN-13:9780131404069ISBN:0131404067
Description: Good in very good dust jacket. good condition. Sewn binding. Cloth over boards. 640 p. Contains: Illustrations. Audience: General/trade. read more
Binding: Hardcover
Publisher: Pearson/Prentice Hall
Date Published: 2003
ISBN-13:9780131404069ISBN:0131404067
Description: Very Good. NO INTERNATIONAL OR EXPEDTED ORDERS PLEASE. BOOK ONLY. Markings may be present. GoodwillnyBooks is committed to providing each customer with the highest standard of customer service. You may return new items within 30 days of delivery for a full refund. read more
Edition: 7th edition
Binding: HARDCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780132186940ISBN:0132186942
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Edition: 7th edition
Binding: HARDCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780132186940ISBN:0132186942
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Edition: 7th edition
Binding: HARDCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780132186940ISBN:0132186942
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Edition: 7th edition
Binding: HARDCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780132186940ISBN:0132186942
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Edition: 7th edition
Binding: HARDCOVER
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780132186940ISBN:0132186942
Description: Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding. read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780132186940ISBN:0132186942
Description: New. 7TH EDITION. BRAND NEW BOOK IN SHRINKWRAP! ! Multiple copies may be available. SHIPS W/IN 24 HOURS! FREE INSURANCE on all orders! E-mail notification! Careful, thorough packaging. Fast, personal service. No hassle, full refund return policy! COMBINE SHIPPING-TENS OF THOUSANDS OF OTHER BOOKS/CDs/MOVIES AVAILABLE! read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780132186940ISBN:0132186942
Description: New. Consumer Behavior Buying, Having, and Being. 7th Edition. BRAND SPANKIN' NEW IN SHRINKWRAP! ! Multiple copies may be available. SHIPS W/IN 24 HOURS! FREE INSURANCE on all orders! E-mail notification! Careful, thorough packaging. Fast, personal service. No hassle, full refund return policy! COMBINE SHIPPING-TENS OF THOUSANDS OF OTHER BOOKS/CDs/MOVIES AVAILABLE! read more
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780132186940ISBN:0132186942
Description: New. BRAND SPANKIN' NEW IN SHRINKWRAP! ! Multiple copies may be available. SHIPS W/IN 24 HOURS! FREE INSURANCE on all orders! E-mail notification! Careful, thorough packaging. Fast, personal service. No hassle, full refund return policy! COMBINE SHIPPING-TENS OF THOUSANDS OF OTHER BOOKS/CDs/MOVIES AVAILABLE! read more
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