About this title: Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.
Note: This is a general synopsis. Each listing is described below.
Your search:Books»The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program(26 available copies)
Binding: Trade paperback
Publisher: John Wiley & Sons
Date Published: 1992
ISBN-13:9780471553878ISBN:0471553875
Description: Good. No dust jacket as issued. Nice soft cover, lightly read, light shelf wear to cover, stk #2368m7. Trade paperback (US). Glued binding. 276 p. Wiley Small Business Editions. Audience: General/trade. read more
Description: Acceptable. Former Library book. Book has some water damage, but book is still completely readable. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. read more
Description: Satisfaction Guaranteed. Shipped quickly. 1992. Paperback. 2 Ed. Used, very good. Very good overall with light to moderate wear. No dust jacket. read more
Binding: Softcover
Publisher: John Wiley & Sons, Incorporated, Hoboken, NJ
Date Published: 1992
ISBN-13:9780471553878ISBN:0471553875
Description: Very Good. 276 pages with Index. A Wiley Small Business Edition. Includes over 40 forms, charts, and letters ready to use right away. "A comprehensive, step-by-step manual to the direct marking campaign..." read more
Binding: Paperback
Publisher: John Wiley & Sons
Date Published: 1992-04-09
ISBN-13:9780471553878ISBN:0471553875
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
Binding: Paperback
Publisher: John Wiley & Sons
Date Published: 14/07/1992
ISBN-13:9780471553878ISBN:0471553875
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
Description: Fine; Collectible. Excellent condition. Appears unread. No DJ. No writings/underlines/highlights. Pages are very nice and clean. Satisfaction guaranteed! Fast! read more
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