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Explaining Research: How to Reach Key Audiences to Advance Your Work

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Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong ...

Explaining Research: How to Reach Key Audiences to Advance Your Work 2010, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199732050

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