About this title: CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, "The Ultimate Question" shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid ...
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Binding: Hardcover
Publisher: Harvard Business School Press
Date Published: 2006
ISBN-13:9781591397830ISBN:1591397839
Description: New in fine dust jacket. 100% satisfaction guaranteed. No Remainder Mark, No Damage. Ship twice daily. Sewn binding. Cloth over boards. 210 p. Audience: General/trade. read more
Edition: First Edition, Later Printing.
Binding: Hardcover
Publisher: Harvard Business School Press
Date Published: 2008
ISBN-13:9781591397830ISBN:1591397839
Binding: Hardcover
Publisher: Harvard Business School Press
Date Published: 2006-03-02
ISBN-13:9781591397830ISBN:1591397839
Description: Good. Good condition, no marks or highlighting, some shelf wear, 2 inch cut on front dust jacket, otherwise in very good condition. read more
Binding: Hardcover
Publisher: Harvard Business Press
Date Published: 2006-03-02
ISBN-13:9781591397830ISBN:1591397839
Description: Like New. Hardcover. Dust jacket in very good condition with normal shelf and use wear. Tight binding. Clean unmarked text. No highlighting or pen/pencil marking. We ship daily. read more
Edition: First Edition
Binding: Hardcover
Publisher: Harvard Business School Press, Boston, Massachusetts, U.S.A.
Date Published: 2006
ISBN-13:9781591397830ISBN:1591397839
Description: New in New jacket. BUSINESS. 8vo-over 7¾"-9¾" tall. Xi + 211 page. Includes preface, appendices, notes, & index. " Practical and compelling, THE ULTIMATE QUESTION will help you solve your organization's growth dilemma. " read more
Binding: Hardcover
Publisher: Harvard Business School Pr
Date Published: 2006-02-20
ISBN-13:9781591397830ISBN:1591397839
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9781591397830. read more
Edition: 1st edition
Binding: Hardcover
Publisher: Harvard Business Press
Date Published: 3/2/2006
ISBN-13:9781591397830ISBN:1591397839
Description: Fine. 1591397839 Clean pages, tightly bound, gift quality. 100% satisfaction guarantee. USPS delivery confirmation on every order. All used books are cleaned individually. We ship daily. read more
Binding: Hardcover
Publisher: Harvard Business Press
Date Published: 2006-03-02
ISBN-13:9781591397830ISBN:1591397839
Description: Very Good. Some Shelf Wear. Cover/pages may be folded just a bit. Edges/covers may show a little dirt and could have small tear or fraying. read more
Binding: Hardcover
Publisher: Harvard Business School Press
Date Published: 2006
ISBN-13:9781591397830ISBN:1591397839
Description: New in new dust jacket. Sewn binding. Cloth over boards. Audience: General/trade. BRAND NEW BOOK (HARVARD BUSINESS SCHOOL PRESS CLASSIC-COLLECTIBLE) // EXCELLENT CONDITION*****(NO MARKS INSIDE / EXCELLENT MATERIAL) *****HARDCOVER & DJ, SIGNED BY AUTHOR // CLEAN & TIGHT) ** DISCOUNTED PRICE** FAST DELIVERY **(((BEST DEAL)))**D*** read more
Edition: First Edition
Binding: Hardcover
Publisher: Harvard Business School Press, Boston, Massachusetts, U.S.A.
Date Published: 2006
ISBN-13:9781591397830ISBN:1591397839
Description: As New in As New jacket. 8vo-over 4¾"-9¾" tall. 211 pgs; read more
"Good for understanding the importance of customer metrics and establishing sound scorecard systems for tracking an aspect of organizational success over time. Not keen on the idea that a single question is the right thing to do; all I could think of during my first read through was the utmate answer: forty-two. But then that's the answer to another ultimate question, isn't it? Also, the 10 point scale recommended by the author, while intuitively attractive doesn't appeal from a practitioner standpoint."
"The Ultimate Questions refers to the customer satisfaction method of asking customers "how likely are you to recommend company X to a collegue?" I love this methodology and I used this book as a handy reference while running a client sat program for my last consulting firm."
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