About this title: The marketing genius behind the ThighMaster(R) exerciser tells the story of his wild ride across the informercial frontier You're channel surfing and an ad catches your eye. It might be Nordic Track(R) exerciser or Hooked on Phonics(R) program or ThighMaster(R) exerciser-any one of a thousand products that have sold millions and made millions more for entrepreneurs and investors. In 1990 Peter Bieler, a video producer and former Procter and Gamble marketing executive, decided to leave his corporate job and become an infomercial entrepreneur. The result was a breathtakingly successful campaign ...
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Note: This is a general synopsis. Each listing is described below.
Your search:Books»This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story(14 available copies)
Binding: Trade paperback
Publisher: John Wiley & Sons
Date Published: 1996
ISBN-13:9780471147497ISBN:0471147494
Description: Very good. No dust jacket as issued. Ex-library. Trade paperback (US). Glued binding. 206 p. Audience: General/trade. Ships from smoke-free home in protective bubble-wrap! No writing on pages! Thank you for supporting my small business! read more
Binding: Paperback
Publisher: Wiley
Date Published: 5/14/1996
ISBN-13:9780471147497ISBN:0471147494
Description: Fine. 0471147494 May show signs of shelf wear. Choose EXPEDITED shipping, receive in 2-5 business days. Please email with questions. read more
Binding: Paperback
Publisher: John Wiley & Sons
Date Published: 1996
ISBN-13:9780471147497ISBN:0471147494
Description: BRAND NEW PAPERBACK. 9.18 by 6 inches. This book is printed on demand [allow 1-2 weeks for printing]. (00206 pages) lang=english accessory: no accessory (Paperback ) read more
Edition: First Edition
Binding: Hardcover
Publisher: John Wiley & Sons Inc, New York
Date Published: 1996
ISBN-13:9780471147497ISBN:0471147494
Description: Fine in Fine jacket. 6 1/2" x 9 1/2" Book is fine in brown cloth boards with gilt spine lettering...text is tight and clean...an unread copy...206+ pages, crisp with sharp edges and corners...DJ is fine..."Only in America could a would-be monk cnvince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and creaste a nationwide sensation. The marketing strastegy alone is worh the price of admission. "--Paul B. Brown--Business News Network...an exceptional ... read more
Binding: Paperback
Publisher: John Wiley & Sons Inc
Date Published: 1996
ISBN-13:9780471147497ISBN:0471147494
Description: New. "Me? I'm the guy behind the ThighMaster", says author Peter Bieler. "It's a dubious distinction", he continues, infomercials being such an odd way of selling, "unless you appreciate the difficulties inherent in capturing the attention of the whole co... read more
Edition: ~ SCARCE TITLE ~
Binding: Softcover
Publisher: John Wiley and Sons Canada, Limited 1996, Clean and Unmarked Text
ISBN-13:9780471147497ISBN:0471147494
Description: Dust Cover Illustrated. Advertising / Business Success. How to Do it YourSelf Help. Quality Hardback: hard cover edition in Very Good condition, some slight wear to edges, as normal for age of book; and in a Good Dust Jacket with some egdewear. Excellent read. A good book to enjoy and keep on hand. Or would make a great GIFT IDEA for the fan / reader in your life. read more
Binding: Paperback
Publisher: Wiley
Date Published: 1996-05-28
ISBN-13:9780471147497ISBN:0471147494
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
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