About this title: This is the inside story of the gaming company that hit the jackpot playing by its own rules. Robert L Shook, a "New York Times" bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The first gaming company listed on the New York Stock Exchange, Harrah's is a $4 billion dollar business driven by smart marketing and smarter leadership.This book is the first to examine Harrah's and its leader, a ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Wiley
Date Published: 2002
ISBN-13:9780471263234ISBN:0471263230
Description: Good. Used item may show library stamps, stickers and marks. Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Hardcover
Publisher: Wiley
Date Published: 2002
ISBN-13:9780471263234ISBN:0471263230
Description: Good. Used item may show library stamps, stickers and marks. Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Hardcover
Publisher: Wiley
Date Published: 2002-12-23
ISBN-13:9780471263234ISBN:0471263230
Description: Very Good. C2003. Great condition. Binding is tight and square. Text is clean and unmarked, with light edge tanning. DJ is VG; minimal edge wear. Slight smokey smell. Careful packaging and fast shipping. We recommend EXPEDITED MAIL for even faster delivery! read more
Binding: Hardcover
Publisher: Wiley
Date Published: 2002
ISBN-13:9780471263234ISBN:0471263230
Description: Very Good; Looks unread but has minor shelf wear and thumb smudge on one page. Shipped, usually within twenty-four hours, from a smoke free environment in Michigan. (BUSN) 0471263230. 1.17 x 8.8 x 6.82 Inches; 352 pages. read more
Description: Fine. 0471263230 Excellent Condition First Edition ~ 1st Printing Hard cover book with paper dust jacket cover! Clean pages, Dust jacket has no tears, mild shelf rubs, this book is Near NEW! Shop & Save With US. read more
Edition: First printing. Full number line.
Binding: Hardcover
Publisher: John Wiley & Sons
Date Published: 2002
ISBN-13:9780471263234ISBN:0471263230
Description: Very good in very good dust jacket. Book is clean and tight without marks or tears. Looks new. Dust jacket has slight shelf wear. read more
Edition: First Printing
Binding: Hardcover
Publisher: John Wiley & Sons, Inc., Hoboken, New Jersey
Date Published: 2003
ISBN-13:9780471263234ISBN:0471263230
Description: Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. "JACKPOT is the story of the birth and dramatic growth of Harrah's, America's primier gaming and entertainment company-an the flamboyant, idealistic entrepreneur who made it what it is. But it's more than just a simple story of business success. It's also an enlightening business tale of how an already successful company fought off aggressive {and often better-financed} competitors by focusung its resources on customer service and long-term customer ... read more
Edition: First Edition First Printing
Binding: Hardcover
Publisher: Wiley
Date Published: 2002
ISBN-13:9780471263234ISBN:0471263230
Description: Near Fine in Near Fine dust jacket. 0471263230. DJ is crisp and clean in mylar cover. Book is likewise fresh and clean with no distractions. 1.17 x 8.8 x 6.82 Inches 352 pages Tourists who visit many casinos are considered "promiscuous. " How, then, does a casino foster "customer monogamy"? Business book veteran Shook (coauthor, Longaberger) examines gaming behemoth Harrah's to find out. Based in "clean" Reno (as opposed to "dirty" Las Vegas), Bill Harrah began in the mid-1930s, combining a ... read more
Binding: Hardcover
Publisher: Wiley
Date Published: 2002-12-23
ISBN-13:9780471263234ISBN:0471263230
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
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