About this title: In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries, and strategic alliances are what firms are using to create dominant market positions, control risk, generate abnormal profits, and achieve growth and wealth. The dramatic rise and fall of high-technology company ...
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Description: Fine. Gift quality. Excellent condition. Appears unread. No writings/underlines/highlights. Pages are very nice and clean. Satisfaction guaranteed! read more
Binding: Paperback
Publisher: Oxford University Press (United Kingdom)
Date Published: 2003
ISBN-13:9780199256945ISBN:0199256942
Description: BRAND NEW PAPERBACK. 230 High by 150 Wide by 30 deep in mm. (454) in today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. physical and financial assets are becoming commodities, yielding at best a competitive return on investment. in their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries, and strategic alliances are what firms are using ... read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using DHL or Royal Mail international mail WITH TRACKING NUMBER. Delivery is typically 5-10 working days. Please do not select expedited shipping. Professional and reliable bookseller (est.1987). In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive ... read more
Description: New. PLEASE NOTE: All books are promptly shipped from our UK warehouse using Royal Mail International Priority mail. Heavier or more expensive books are shipped with a TRACKING NUMBER. Professional and reliable bookseller (est.1987). In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In ... read more
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