About this title: Following his "New York Times" bestseller, "The Long Tail, Free" is another look at the radical new way business is done. . . . [It] shows a new economic model that goes way beyond the old concepts of free with purchase' or loss leaders'.--Will Baillett.
Note: This is a general synopsis. Each listing is described below.
Description: FINE. Superb, crisp, clean, unread hardcover with some light shelfwear to the dust jacket and a remainder mark to one edge-VERY NICE! read more
Description: New. A Brand New Copy. Never Read. Buy with confidence from an Independent Bookstore where the owners, a husband and wife team, have over 30 years of combined bookselling experience. read more
Binding: Hardcover
Publisher: Hyperion
Date Published: 2009
ISBN-13:9781401322908ISBN:1401322905
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Hardback
Publisher: ARROW BOOKS LTD Country = UNITED KINGDOM
Date Published: 2009
ISBN-13:9781905211470ISBN:1905211473
Description: BRAND NEW HARDBACK. 288 pages. What happens when advances in technology allow many things to be produced for more or less nothing? and what happens when those things are then made available to the consumer for free? this book considers a different world where the old economic certainties are undermined by a flood of free goods-newspapers, dvds, t shirts, and phones. (Hardback) read more
Description: New. 1401322905 SATISFACTION GUARANTEED! NEW Book! May have remainder mark. Most orders ship within 1 BUSINESS DAY with ORDER CONFIRMATION. Great Book at a Great Value! read more
Binding: Hardback
Publisher: Hyperion Books
Date Published: 2009
ISBN-13:9781401322908ISBN:1401322905
Description: Following his "New York Times" bestseller, "The Long Tail, Free" is another look at the radical new way business is done....[It] shows a new economic model that goes way beyond the old concepts of free with purchase' or loss leaders'. --Will Baillett. read more
"Chris Anderson did a wonderful job with this book. It is fascinating to see the economic trends of today's digital age. What I find interesting with Chris as well is the fact that he is editor-in-chief of WIRED magazine, periodicals being one of the most damaged industries by "free". Chris, however, is embracing free and incorporating it into Wired's business model. He identifies many forms of free in the marketplace and how business models have and are being developed around it. A few reviews and criticisms I've read about the book make me wonder if these critics have even read it! The idea is not some interesting version of radical social reform where we ought to give everything away and frolic in the meadows holding hands. It is a very productive economic innovation that is naturally occuring as the marginal costs of digital information fall to near zero. The trick is simply to identify and accept it, thus opening the creative capacity to find unique and new innovations to traditional business modeling. We simply have to turn the ol' brain back on and think a bit! What happens is a universal win/win. Innovation is more rapid, consumers have more affordable (free) choices for services, and business continues to expand in new ways. There definitely exists an element of creative destruction as some industries are dismantled by new technologies, making way for new businesses or simply requiring old businesses to adapt more readily (some have, some haven't and are toast). I highly recommend this book."
"I read this book primarily because it was, well, free, and because Chris Anderson is a well known author due to The Long Tail (which I never read but heard a lot about). In the introduction he describes how as he researched the book he encountered two different reactions to it - the younger crowd (under-30 I think it was) thought that the ideas were basically self-evident while the older crowd thought that there was no such thing as free and that there is no way you could build a business model on giving things away.
I'm no longer under 30 but I guess am close enough to it and involved enough in technology that the ideas in this book were to me of the self-evident variety. There was nothing in here that I hadn't read about before or seen in practice somewhere. It's a useful read for people curious about how business models can in fact be built on free, and a good book for people who badly misunderstand the whole "information wants to be free" slogan - Anderson does a good job communicating his ideas in an understandable way. But for the technologically savvy there's not much here."
"I am a fan of Chris Anderson's writing. I really like his first book "The Long Tail". This second book is good as well. The central idea is that fundamentally the price point of Free is changing the way that we interact. He believes that free is the common price on digital good, not because all digital good are free or should be free but that most digital goods will be free and the paid versions will support the free in inverse relationship to goods that have atoms. In other words, free goods in the physical world are supported by paid good in a relationship of around 5% or less free to 95% or more paid. In a digital world the percentages are reversed. He is not suggesting that businesses should no longer make money, like some have charged, but that businesses should find new ways to make money because we need to "waste bits" in order to find new models of business.
I am interested in the church application of this book. Many churches are supported by a small group of people giving the majority of the money. Many, if not most people, that attend church receive whatever they get for free. It is not that those that are not contributing do not value what they receive (Anderson talks about this in relation to pirated music), but that the way that they understand value does not have a monetary value.
I am probably an example of this. I value my church, I spent several years volunteering in the nursery. I attend virtually every Sunday. I have started listening to the service twice a day (once in person and once online on Sunday evening). I speak very favorably about the church to many people. I follow every staff member that I am aware of on Twitter and regularly pray for those that I know of. But I almost never give money to our church. It is not that I don't give, but I give to friends that are missionaries, to the children I sponsor overseas, to the revolving loan funds that generate income and jobs for women that are trying to provide for their family. About 1/3 to 1/2 of my gifts are physical goods that I give to people that need them. Those goods don't provide tax deductions, but are no less gifts that I give in honor of the God that we serve.
The lesson that I think we need to understand in the church is that the church's role is to equip people for the life that they live seven days a week. It is not the role of the church to equip people to be better volunteers in the programs of the church. I have no issue with equipping people to volunteer or even the programs themselves. Those programs serve a need, and they need volunteers to run them.
However, the role of the church should be to abundantly and freely give into people's lives. We should be "wasting" time with people (to loosely paraphrase a ongoing theme in the book). When we waste time with people there will be results that we can't predict. When you waste computer bits and processing power you come up with amazing uses of computers that no one would have predicted. When you waste time and energy on people the same thing happens."
"Witty, informative treatise on giving things away
Economists swear there is no such thing as a free lunch. Someone always pays. That may be true in the "atoms" world of physical things, but Chris Anderson explains why it does not apply in the "bits" world of the Internet, where "free" is the ruling paradigm. If, as Stewart Brand (founder of the Whole Earth Catalogue and the Whole Earth 'Lectronic Link) said, "Information wants to be free," now it is, at least in many instances, particularly online. While the idea of giving things away as a promotion or loss leader isn't new, Anderson's fresh insight is that giveaways are becoming a business imperative that companies are going to have to accept and use. Actually, companies online and off can become immensely profitable when they give products or services away for free to bring customers in and to create the need for future ancillary product sales (in other words, take the printer and buy the ink). Anderson, author of The Long Tail and editor of Wired magazine, tells you how to make money by providing most of your offerings for free and charging for just a few of them. getAbstract recommends this perceptive, innovative, idiosyncratic book to all marketers."
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
rating
