About this title: "People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we've come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them." --Sheryl Sandberg, Chief Operating Officer, Facebook "...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive." --David Mather, ...
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Your search:Books»The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff(16 available copies)
Binding: Softcover
Publisher: Prentice Hall Ptr
Date Published: 2009-03-16
ISBN-13:9780137152223ISBN:0137152221
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780137152223. read more
Binding: Paperback
Publisher: Prentice Hall PTR
Date Published: 2009
ISBN-13:9780137152223ISBN:0137152221
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Edition: 1st edition
Binding: Paperback
Publisher: Prentice Hall Ptr
Date Published: 2009
ISBN-13:9780137152223ISBN:0137152221
Description: New. Through case studies, examples, and a practical how-to guide, Shih, one of the world's top business social networking thought leaders and practitioners, helps individuals, companies, and organizations understand and take advantage of social networks... read more
Description: New. Every decade since the advent of computing there has been a disruptive innovation that fundamentally transforms business: mainframe computing in the 1970s, the PC in the 1980s, and the Internet in the 1990s. Online social networks-such as Facebook, ... read more
Description: New. Every decade since the advent of computing there has been a disruptive innovation that fundamentally transforms business: mainframe computing in the 1970s, the PC in the 1980s, and the Internet in the 1990s. Online social networks-such as Facebook, ... read more
"Businessperson's guide to online social networking
In-the-know companies now actively leverage online social networks - MySpace, Facebook, Friendster and their numerous compatriots - to increase sales, improve public relations, gain market research data, reach customers, offer technical support, find new employees and more. Despite the stereotype that some sites are "just for kids," many online social communities exist strictly for business people and professionals, including Forbes, CEO Network (controlled access for select senior executives) and LinkedIn (a professional referral and networking portal). Online social networking draws countless mainstream consumers. If you want to reach them, getAbstract recommends this book by Clara Shih, who developed the first business application for Facebook. She details online social networking and even explains how you might make some money with it."
"The Facebook Era notes that it seems that in each decade there is another major innovation that changes the face of business. Social marketing is just the next logical step. Therefore, as with each previous advancement, those in the business world again need to learn new rules and master new skills.
Today, many people are using Facebook to promote their work in new and exciting ways. Unlike conventional advertising, social networks like Facebook make use of personal connections. It's inexpensive and fairly easy to do.
It sounds easy enough but mistakes can be costly. The Facebook Era teaches the entrepreneur the ins and outs of Facebook and several other social networks. Business owners can then use this information to pinpoint which sites and which techniques would be most appropriate given their products or services."
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