About this title: Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages called 'tweets' that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: John Wiley & Sons Inc
Date Published: 2009-02-17
ISBN-13:9780470458426ISBN:0470458429
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780470458426. read more
Binding: Hardback
Publisher: John Wiley & Sons Inc
Date Published: 2009
ISBN-13:9780470458426ISBN:0470458429
Description: Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends. Companies are building a following, exercising teambuilding, bran... read more
Description: New. Shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and handle negative publicity due to angry or disappointe... read more
Description: New. Shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and handle negative publicity due to angry or disappointe... read more
"I found this book in an effort to ensure that I did not miss any knowledge regarding the powerful Social Media Channel that we know as Twitter! Overall, I felt this book was very comprehensive yet still easy to read! I would recommend this book to those people who want to get a better understanding of how to best use Twitter for your personal and corporate brands!"
"Just the right book to power up brands with Twitter
Comm's book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm's book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right."
"I grabbed this at the library thinking "Huh, convince me Twitter is worthwhile" . Then I spent the next day customizing my profile and finding Follows."
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