About this title: "In-N-Out Burger" is the story of where the fast food industry began but not where it ended up. This is the story of a unique and profitable business that not only defies all expectations but also exceeds them. It is a lesson in the sly counterintuitive approach to doing business that places quality, the customer and employees first. The chain has launched a subculture of die hard fanatics that cross all sociological boundaries. This is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the ...
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Note: This is a general synopsis. Each listing is described below.
Edition: First edition.
Binding: Hardcover
Publisher: HarperBusiness
Date Published: 2009
ISBN-13:9780061346712ISBN:0061346713
Description: New in new dust jacket. Glued binding. Paper over boards. With dust jacket. 345 p. Contains: Illustrations. Audience: General/trade. Brand New-Gift Quality In a plastic cover read more
Binding: Hardcover
Publisher: Collins Business
Date Published: 2009-04-01
ISBN-13:9780061346712ISBN:0061346713
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780061346712. read more
Edition: First edition.
Binding: Hardcover
Publisher: HarperBusiness
Date Published: 2009
ISBN-13:9780061346712ISBN:0061346713
Description: Very good in very good dust jacket. Clean, tight and square with no writing or marks. Light rub to top of spine and light edgewear to top of unclipped dj. Glued binding. Paper over boards. With dust jacket. 345 p. Contains: Illustrations. Audience: General/trade. read more
Binding: Hardback
Publisher: COLLINS
Date Published: 2009
ISBN-13:9780061346712ISBN:0061346713
Description: New. Perman investigates the inside story of the renegade, family-owned burger chain that evokes a passionate following unlike any other. 8-page photo insert. read more
Description: New. 0061346713 *NEW BOOK! * RETURNS ARE NO PROBLEM! We LOVE happy customers. All our orders sent with tracking information. ALIBRIS. read more
"This is a great book for anyone interested in family business. It tells the story of In-N-Out Burger both as a business and for the Synder family. I recommend it to any Californian or anyone else interested in family business."
"And you thought it would never happen. Well, rumors have been confirmed and it's all true. In-N-Out Burger's iconic, yellow arrow is pointing directly at our friendly neighbors in Orem, Utah (which means passionate fans will no longer need to road trip down to Vegas to get their In-N-Out fix). Now as we wait for the mass hysteria to die down, let me tell you about the latest book I read featuring the history of this famous California landmark.
The story begins with a modest, hard-working immigrant couple in their late thirties. When entrepreneurs, Harry and Esther Snyder, began their family-owned burger joint they never dreamed it would reach the cult-like following it enjoys today. In fact, for some people, these burgers are a religion and Perman tells why. In-N-Out is a unique entity in a culture devoted to profit and the book describes how the company managed to remain the anti-thesis to everything the fast-food industry has become. "Quality food at a reasonable price" and "fresh ingredients, shipped in daily" was Harry's two-fold vision and he vowed never to change; the company attributes that policy to their phenomenal success. The burger joint is known for several key features but the trio of virtues the company lives by: "Quality, Cleanliness, and Service" is foremost. Along with their original three item menu, "keeping it simple" has always been an In-N-Out mantra and with only burgers, fries and shakes (okay, they serve soda too) the family has never varied. Esther's refrain, "Do it yourself and do it right, believe in the Lord and everyone will be happy" is a testament to the strong Christian roots the company espouses and perhaps the well-kept secret to their vast achievements-that and their special sauce of course.
The book is sometimes repetitive and could have used some tighter editing, but it's sure to please those who've always wanted to know more about this notoriously private, media-shy company. Recommended for business owners and all those who worship the hamburger mavens. All I can say is Yum...I'm hungry. Fire up that grill 'cause my tummy's rumbling. Sign me up for a double-double, Animal Style (those familiar with the secret menu will know what I'm talking about and those who don't might want to read up) and I'll see you all on opening day."
"Just finished tonight. It was a good book to give you a factual public researched look inside a phenomenally successful rag to riches story of the famous burger company. You see the start to finish of the building of a strong --no nonsense fast food icon burger ( of which i am a member of the cult) along with the ups and downs of a family and its successes --love--and certainly tragedies as well-- What would have made Perman's book riveting--and rise to a star or two better-- would have been if she had gained access to the Snyder family for insight --but who refused from start to finish -- too bad -- so we will have to stay with average rating until Perman or someone else can report the between the lines story--"
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