About this title: What can business leaders learn from Barack Obama's improbable victory? A great deal, says this brief, readable book, which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed. Obama ran a nearly flawless campaign that stayed on message, attracted tens of ...
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Description: Like New. 2009-Hardcover-May contain minor shelf-wear. Otherwise, volume un-read and in "As-New" condition. -Used-Like New-Hall Street Books proudly ships from Brooklyn, NY. All orders are processed and shipped within 24 hours, M-F. 100% money back No-Worry guarantee with expedited delivery and delivery confirmation available. read more
Binding: Hardcover
Publisher: FT Press
Date Published: 2009
ISBN-13:9780137022076ISBN:0137022077
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Hardcover
Publisher: Financial Times Management
Date Published: 2009-01-13
ISBN-13:9780137022076ISBN:0137022077
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780137022076. read more
Description: Hardcover Book is in Good condition: clean cover, clean page edges (no remainder mark). Some minor highlighter markings in book. Ships with bar coded label for faster delivery! read more
Binding: Hardback
Publisher: Pearson Education (Us)
Date Published: 2009
ISBN-13:9780137022076ISBN:0137022077
Description: New. Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful consistent core value of proposition: t... read more
Description: Good. 0137022077 Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
"Seems pretty good, with a focus on Obama's use of online social networking. It makes me feel like I know more about online social networking strategy than I think I do. Also, EVERYONE fetishizes the Obama campaign, so it'd be good to see what's up with it..."
"In "Barack, Inc.", Barry Libert and Rick Faulk focus on the strategies that worked so well during the presidential campaign, and that can be applied to the business world in general. Topics discussed are the use of social technologies, Obama's calm and collected leadership style, the overall concept of change, and so on.
"Barack, Inc." is an easy and fast read - a book that you can finish in one afternoon. I think the concepts and lessons described in the book are definitely useful, and important for anyone wishing to be a business leader. I also see this book being used in business schools in the future. However, the information is redundant and unless you haven't watched any TV, listened to the radio or browsed the internet in the last 2 years, you already know everything the authors write about. I am a big supporter of Obama, but this book feels like an attempt by the authors to cash in on his victory."
"One third of this already short book was made up of notes. The authors did not include anything that someone who read the newspapers or just generally followed the Obama campaign wouldn't already know. If you had not paid attention at all or don't know ANYTHING about social media, it might be worth checking out. Otherwise, it's a very, very short read with not much useful information."
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