About this title: Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
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Description: Good. 1416595244 Book could have shelf wear, or a bump, or sunfade to edges. These are new unread books from the publisher with one of these conditions. See are feedback as customers are satisfied in how we grade our books. Has remainder mark. Fast shipping and customer service is our number 1 priority! read more
Description: Very Good. 1416595244 Paperback, Condition: Very Good; this book is in very good condition with light curve to the spine / light reading creases to the covers. read more
Binding: Softcover
Publisher: Simon & Schuster
Date Published: 2008-12-30
ISBN-13:9781416595243ISBN:1416595244
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9781416595243. read more
Edition: Upd Rev
Binding: Paperback
Publisher: Simon & Schuster
Date Published: 12/30/2008
ISBN-13:9781416595243ISBN:1416595244
Description: Fine. 1416595244 Soft cover book that has hardly any wear to the exterior. The binding is tight and the text is clean throughout. Nice copy. Expedited available. Fast shipping. read more
Edition: UPD REV
Binding: Paperback
Publisher: Simon & Schuster
Date Published: 2008
ISBN-13:9781416595243ISBN:1416595244
Description: New. Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers, " author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-... read more
"This was more a book about how we shop, rather than why we shop. It was a fascinating look into how stores and merchandise is configured. Some things seem so obvious, but are simply not followed. Book also covers a bit of internet shopping, but is mostly the "science" of how to get people to buy more of certain products or buy more in a certain store."
"This book provides me knowledge about retail shopping behavior, an anthropological study on retail setting through thorough observations. It contains more sets of description rather than sets of argumentation. I appreciate on the writer's attention to what seems to be petty details (but in fact this details are essentially shaping consumers' behaviors on retail settings)."
"This book was really fascinating - both as a small business owner, learning how, when, and why people buy the way they do, but also just as an interested consumer. He has lots of interesting stories that just fascinated me. It is written a bit simplistically (he defines the same thing repeatedly in case you couldn't remember from the previous chapters) and he uses a few examples over and over again which gets a little repetitive. A few of the later chapters got a bit long-winded but overall a very interesting book."
"This book explains in social science terms why people buy stuff. For example, a man or woman shopping with his/her child will spend less time in a store than a woman shopping alone. The woman shopping alone will spend time in a store than two women shopping together. The last 50-75 pages were added to the "updated" version of the book. They are nothing more than any Introduction to International Business book will give you. These pages can probably be skipped."
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